Detalhes bibliográficos
| Ano de defesa: |
2017 |
| Autor(a) principal: |
Rodrigues, Graziela Fernanda
 |
| Orientador(a): |
Oliveira, Ana Claudia Mei Alves de |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
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| Departamento: |
Faculdade de Filosofia, Comunicação, Letras e Artes
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| País: |
Brasil
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/20770
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Resumo: |
The objective of this research is to make a semiotic analysis about the recent transformations at the Pinheiros neighborhood in São Paulo. The area of investigation embraces the following places and their respective surroundings: Rua Pais Leme, Largo da Batata and Rua dos Pinheiros, which are also the sites where three subway stations of the yellow line touch the district. The arrival of this underground transportation combined with the big dimensions reformulation project for the Largo da Batata has boosted several changes during the first decades of the 2000’s. The commercial activities, the ways of living, socializing and consuming were passing through a visible process of reconfiguration, able to reinforce existent characteristics, besides bringing in new meanings to this region. At this context, the problem of the research concentrates on what remains from the previous identity of this neighborhood, of its recognizable characteristics from other times, and of what new ones are introduced in this process of transformation. These changes are seen and perceived through the rewriting procedures, reiterated in new practices of life, interactions and resignifications. These interactions are rewritten and dynamic, circulating among values of the past and the present, functional and subjective ones, global and locals. All this occurs in the relationship between subjects and also between subjects and the neighborhood and the metropolis where it lies. The diachronic approach of the corpus guaranteed analysing these series of changing, investigating the evolutions and not only a static moment. The premises of discursive semiotic proposed by A. J. Greimas and the meaning and interaction regimes by E. Landowski made possible to study the historic narrative of the district, the plastic rearrangements, the practices of life and, consequently, the rewriting procedures involved in this context. The systematic observation of the different parts of the studied region was carried on in order to reach a wider understanding of the movements in real time, besides making possible to dialogue with theories specifically related to the urban issues. Different from other researches related to the metropolis, generally under the urban or geographic questions, this investigation enquires about the interactions, the rewriting processes and values circulation in the city and also around the citizens. The result goes beyond the urban changings, identifying and enumerating the communicational procedures of resignification and permanence of the practices of life and values of the region through the executed reformulations, in the relationship with subjects, and also between neighborhood and the city where it lies. In this transition, the region projects itself in a new dimension for the city, with implications even in a international extent |
