O espectador digital como trabalhador do olhar capitalizado nos ambientes midiáticos da Internet

Detalhes bibliográficos
Ano de defesa: 2014
Autor(a) principal: Aggio, Amanda Bastos Mareschi lattes
Orientador(a): Costa, Rogério da
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
Departamento: Comunicação
País: BR
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/4626
Resumo: This thesis aims to study the media devices in the Internet, where biopolitcs tools put the digital spectator as part of a system which capitalize on his views. The hypothesis proposed here suggests that games of power maintain the modus operandi of the representation media in the Web and encourage the digital spectator to be a viewing worker by remunerating him as long as there is proof of his existence. Expecting to understand what maintains the spectator in this function of viewing worker, this research used case studies to exemplify these games of power that eventually falls on him. Some questions emerged when studying how some entertainment tools work: how the interactivity offered by new digital technologies have resulted in overcoming the stigma of passivity of the traditional spectator? In order to avoid the dogmatic discourse on the supposed passivity of the spectator, it was necessary to devote a chapter of research to understand the system of thought that maintains the opposition between passivity and activity. From the book The emancipated spectator, Jacques Rancière, it was identified in contemporary media devices the perpetuation of the supposedly extinct traditional critical thinking, but in its inverted form. The theoretical conversation between Rancière and Didi-Huberman revealed points of agreement between their theories, such as the need to go beyond the understanding of image and viewer by understanding the operation of the machine. This demand for clarifying how to operate devices was met through the study of Foucault's biopolitics, which led to concepts that offered the ultimate coherence: a) the subjection (Foucault) to others allowing the viewer to the construction of his identity; b) viewing as work (BUCCI) as the capital shifted to the competent body of homo economics