A comunicação visual dos Beatles como sedução no imaginário social e cultural

• Ano de defesa: 2009
• Autor(a) principal: Bertoldi, Maria Tereza Jorgens
• Orientador(a): Rahde, Maria Beatriz Furtado
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO VISUAL - ASPECTOS SOCIAIS; COMUNICAÇÃO SOCIAL; BEATLES, THE - CRITICA E INTERPRETAÇÃO; IMAGEM; COMUNICAÇÃO E IMAGINÁRIO; MODERNIDADE; PÓS-MODERNIDADE
• Link de acesso: http://hdl.handle.net/10923/2256

This thesis analizes the Beatles visual communication as a seduction in the social and cultural imaginary, based on the iconographic material that is part of the visual registration on the groups gathered so far. It is through it that you show how the public image of a band that surged in the decade of 1960,in the XX century, whose history is imbricated with the origins and the evolution of rock and roll ,was able to revolutionize the cultural history and the imaginary of a generation, as well as contradict the society of that time in its different aspects:the use of drugs, long hair, irreverent gestures, sexual freedom, the liberty of thought, of acts, and of what to wear. The surging of the Beatles occurs in a moment of transition between modernity and post-modernity, also called contemporaneousness, when its permanence as a seduction in the social and cultural imaginary happens as a myth; it is the way chosen to structure this qualitative ,descriptive and hermeneutic research, that comes effective by means of the methodogical referencial of John Thompson's Hermenêutica de Profundidade (1995).