Representações do desenvolvimento nas fotorreportagens da revista O Cruzeiro: 1955-1957

• Ano de defesa: 2007
• Autor(a) principal: Meyrer, Marlise Regina
• Orientador(a): Brancato, Sandra Maria Lubisco
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: CRUZEIRO, O (REVISTA) - HISTÓRIA E CRÍTICA; IMPRENSA - BRASIL - HISTÓRIA
• Link de acesso: http://hdl.handle.net/10923/3813

In the 1950’s the aspiration for development was the main component of national imagination. During this period, Brazil’s own perception was that of a country full of possibilities and on an irreversible course towards the future, with the civilized world as its destination point and fully identified with developed countries. This thesis focuses on the ways in which this imaginary was represented and disseminated in the magazine “O CRUZEIRO” between 1955-1957. While both source and object of this research, “O CRUZEIRO” was considered the main publication of its kind in the country during this period, reaching the whole Brazilian territory. It occupied a privileged position in the journalism Field and, as a result, enjoyed a great deal of power within the disputes among the different spheres of influence of Brazilian society. This study focuses particularly on the analysis of its photo-reportages, its main attraction and what characterized the magazine. Our analysis took into consideration the specific aspects of this format of journalism, which favor photo images in combination with headlines and short texts, at the expense of a more elaborate written content. Through the study of the theme of national development on a variety magazine, we seek to understand the magazine’s representations beyond the strictly economic significance. These representations of “O CRUZEIRO” reflected the vision of its publishing group, the ideals of its owner – Assis Chateaubriand – and the development imaginary of the period.