FINANÇAS COMPORTAMENTAIS: A RACIONALIDADE OU INTUIÇÃO COMO OBJETO DE ESTUDO SOBRE O PROCESSO DECISÓRIO DE INVESTIDORES NO PERÍODO DE 2007 A 2016

Detalhes bibliográficos
Ano de defesa: 2018
Autor(a) principal: ROMEIRO, VLADIMIR
Orientador(a): Tambosi Filho, Elmo
Banca de defesa: Vieira , Almir Martins, CAMPOS, ANDERSON LUIS SABER
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Metodista de Sao Paulo
Programa de Pós-Graduação: Administracao
Departamento: Administracao::Programa de Pos Graduacao em Administracao
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://tede.metodista.br/jspui/handle/tede/1826
Resumo: The subject of Behavioral Finance has gained considerable space in Finance Theory, due to the decision making of an organization requiring the pursuit of knowledge in the most varied areas. This growing interest is due to scholars 'perception that investors' behavior is not only a rational one, but that psychological aspects in the decision-making process are perceptible at times. Considering seminal studies by Kahneman and Tversky (1979), whose premise was based on the idea that beliefs tend to generate uncertainty at the moment of decision, it is possible to observe that in some scenarios certain investment choices are not based only on the information available. This study analyzes the relationship between the rational and intuitive behavior of Brazilian investment funds investors from 2008 to 2016, where it was verified whether there are heuristic biases in traditional finance studies, comparing the macroeconomic indicator PIB with the volume invested and net funding of multimarket investments and understanding whether the performance of the Brazilian economy is in line with investor behavior. The approach chosen was that of a qualitative method. The research findings revealed that investor behavior had a tendency to follow according to the heuristic of the herd effect. It was observed that the behavior of the Brazilian investor even in periods where the Brazilian economy presented growth tended to adopt an adverse stance in the period of world crisis, evidencing the discussion that in moments of global financial crises not all the informational factors in the decision-making process.