GLOBO ECOLOGIA: O DISCURSO AMBIENTAL NA TELEVISÃO

• Ano de defesa: 2007
• Autor(a) principal: Cosentino, Marcos Gonçalves
• Orientador(a): Gonçalves, Elizabeth Moraes
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: Globo Ecologia; Produção Televisiva; Meio Ambiente; Eco e Análise do discurso
• Palavras-chave em Inglês: Globo Ecologia; Television Production, Enviroment; Eco and Speech Analysis
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/783

The program Globo Ecologia has been transmited since 15 (fifteen) years ago and have the principal objective to help the preservation of enviroment. A weekly program whose that shows spots of difficult to access of a man, for example: indians communities, fishers communities, areas that suffers with deforestation and polution. The speech of program has, apparently, turned completely into the protection of enviroment. With a simple jornalistc format, have the huge aim to show that the Fundação Roberto Marinho (Roberto Marinho Foundation) have been worried with this subject too. However, this program is transmited to a low audience, in a short time duration. The Objective of this research is to avaliate, by intermed of a subsidized reading by the analyzes of speech and an avaliation of technical resource in use, the image of ecology that has been constructed by this program. It deals of a descriptive research, with the support in a bibliographic and documental research.(AU)