Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
Cosso, Esther |
| Orientador(a): |
Alves, Luiz Roberto
 |
| Banca de defesa: |
Costa, Luciano Venelli,
Mañas, Antonio Vico |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM ADMINISTRAÇÃO
|
| Departamento: |
Gestão de organizações
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/71
|
Resumo: |
Over time, many studies have been conducted with the aim of understanding the differences between entrepreneurial and non-entrepreneurial people and especially what leads people to have such different attitudes. However, such studies generally focus on isolated features which can be understood by constructs, without the effective capacity of developers to build profiles. Another important aspect is that most studies on entrepreneurship, for social and historical reasons, focus on male entrepreneurship only. On this last point, while there are many studies already undertaken and in progress with the aim of correcting this distortion in the study of entrepreneurship, to include and highlight the feminine side of entrepreneurship, there is still much to do. This study, therefore, has several objectives and courses of action: focus on female entrepreneurship, selecting the most important constructs of entrepreneurship from a feminine and ultimately build a successful entrepreneurial profile. That is, to build a profile in which the various constructs may relate to each other, and are organized hierarchically in terms of importance. Therefore, this study had the support of the Center for Women Entrepreneurs (NME) of the Commercial and Industrial Association of Santo André, where the study was conducted, being this a group of innovative and pioneering women in the organization of female entrepreneurship in the State of São Paul and active in the ABC Paulista. To achieve the defined objectives, this study had several phases as the initial interview, where relevant constructs were identified and contrast with the literature - bibliometric research with the aim of amalgamating the vision of NME with what has been previously published. Innovatively, it was attempted to use a technique from the family of Multicriteria Decision Analysis, PAPRIKA (Potentially all pairwise rankings of all possible alternatives), as part of the interviews and questionnaires in order to be able to organize the hierarchical relationships between constructs, which proved adequate and compatible with the original purpose. Finally, using the Paprika and the interviews, it was possible to construct a hierarchically related final profile of which are most important in successful female entrepreneur constructs, according to the vision of a group of entrepreneurial women |
