Detalhes bibliográficos
| Ano de defesa: |
2019 |
| Autor(a) principal: |
NASCIMENTO, RENATA FERREIRA DO |
| Orientador(a): |
Chiachiri Filho , Antônio Roberto |
| Banca de defesa: |
Casaqui , Vander,
Iahn, Roberta Cesarino |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de Sao Paulo
|
| Programa de Pós-Graduação: |
Comunicacao Social
|
| Departamento: |
Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/1907
|
Resumo: |
Several technological evolutions have enabled new and diversified forms of interaction between human and brands. They are made through digital interfaces, such as digital social media platforms, comments and conversational digital applications. These factors have transformed, among other, the way of information is consumed and perceived on the internet. On this complicated communication environment, journalism and advertising also are moving from their semantic meaning and getting closer to each other, contributing to the audience's perception that information comes from a single area of the communication, joining to content produced by entertainment and by the audience. The intention of this research is, therefore, to contribute with a study about the informative content when produced by brands with commercial purpose and to present its similarities with the contemporary journalism, emphasizing how this practice influences the way of perceiving the information in the digital environment. The research will be carried out through bibliographic review and content analysis of advertising and journalistic productions, as well as comments produced by own public audience. |
