Detalhes bibliográficos
| Ano de defesa: |
2007 |
| Autor(a) principal: |
Santos, Lana Cristina Nascimento
 |
| Orientador(a): |
Epstein, Isaac
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| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso embargado |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
| Departamento: |
Processo Comunicacionais
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/793
|
Resumo: |
The environmental issue and its proper preservation constitute a matter of global concern that is gaining momentum lately. The main objective of this paperwork is to show that suitable developed advertisement campaigns can change the behavior of consumers in order to produce environmental responsible attitudes, even within a capitalist and consumerist order. The work shows an analysis of mass media samples conveniently selected, based on a deep research on printed and electronic media. The recollection of professional opinions (survey researches) contributes to the analytical approach, working with communication concepts, interaction, language, culture and representations to try to capture the possible relationships between environmental preservation and marketing campaigns. The work gathers some final suggestions and considerations that are not supposed to be definite. However, this set of comments can be of good value when it comes to the creation of social consequent and environmental responsible advertisement campaigns, being a subject of interest to the advertisement activities, private companies and governmental professionals as well to independent organizations.(AU) |
