Detalhes bibliográficos
| Ano de defesa: |
2019 |
| Autor(a) principal: |
SILVA, JOÃO MARCOS DA |
| Orientador(a): |
Souza, Sandra Duarte de |
| Banca de defesa: |
Cunha, Magali do Nascimento,
Renders, Helmut,
Nogueira, Paulo Augusto de Souza,
Higuet, Etienne |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de Sao Paulo
|
| Programa de Pós-Graduação: |
Ciencias da Religiao
|
| Departamento: |
Ciencias da Religiao:Programa de Pos Graduacao em Ciencias da Religiao
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/1929
|
Resumo: |
From the phenomenon of the gospel explosion of the 90s, there was a significant insertion of evangelicals in the society of consumption and entertainment, which corroborated to transformations in its relation with the images, particularly the commercial art images produced for the Brazilian evangelical market. With this, the evangelicals began to consume not only the products, but also the images generated by the gospel culture. Thus, the present work seeks to show, through the eyes of visual culture and religion, the phenomenon of iconofagia gospel as the process of devouring secular and evangelical images. Consequently, the evangelical iconography has identified the re-significances of the body in the gospel and its consequences in the devourings that feed and foment the processes of consumption and entertainment in the Brazilian evangelical scenario, perceiving how these iconofagic impacts provided a re-signification of the body and the Christian iconography that fosters consumption and entertainment in this process. The analysis will have as a methodological basis Warburg's (2010) theories on evangelical iconographic production through the concepts of Pathosformeln (force of images) and Nachleben (the images that survive and return in time) identifying the appropriations of secular images by the market evangelical in the Brazilian gospel scene, and Baitello (2005), in what corresponds to iconofagic processes. In the development of this study, the text dialogues with the area of communication and art history for a better understanding of the growth of visual production and the gospel market in Brazil. |
