Análise crítica do sistema de franquias no Brasil

• Ano de defesa: 1997
• Autor(a) principal: Proença, Maria Cristina de Araújo
• Orientador(a): Masano, Tadeu Francisco
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Franchising; Franchise; Franchisee; Failure rate; Franchisor; Taxa de mortalidade; Comercialização de franquias; Administração da rede; Franquia; Sistema; Franqueado; Franqueador
• Palavras-chave em Inglês: System
• Link de acesso: http://hdl.handle.net/10438/10606

This study aims at investigate the current situation o f franchising system in Brazil and give a better comprehension of the reasons why franchisees defected from their franchising networks. Firstly, a theoretical framework is presented. Afterwards, the results of a exploratory research based on Case Studies methodology on eleven ex-franchisees from different networks. The goal is to identify the factors that caused insatisfaction with the franchise and the main reasons for defection. Lastly, the limitations and the contributions of the study, as well as some sugestions for future studies.