Criar, empreender e inovar: um estudo sobre o DNA criativo israelense

Detalhes bibliográficos
Ano de defesa: 2021
Autor(a) principal: Corbo, Yasmin Costa Dutra de Oliveira lattes
Orientador(a): Guilherme, Luciana Lima lattes
Banca de defesa: Kamlot, Daniel, Gouveia, Tânia Maria de Oliveira Almeida
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Mestrado Profissional em Gestão da Economia Criativa
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://tede2.espm.br/handle/tede/599
Resumo: The present work aims to identify the aspects of a culture focused on creativity present in the personal stories of the contemporary Israeli community, realizing the behavioral aspects related to culture, habits related to creativity and understanding the relationship between the aspects with the design culture, carried out through a exploratory qualitative research. The collective configuration of the Jewish community, as well as the contemporary configuration of Israel as a State and all the complexity of defining Israeli identity were addressed in the research. To this end, a theoretical bibliographic research stage and an identification stage were developed, which was divided between the development of a focus group and the collection of oral histories by three Israelis representing the areas of design / art, innovation and entrepreneurship, as a way to identify in their personal experiences the aspects noted in the theoretical stage