A difusão de estratégia na indústria alfa: uma abordagem estruturacionista

• Ano de defesa: 2012
• Autor(a) principal: Sorgon, Fábio Marcello
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Administração; UP
• Palavras-chave em Português: -; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2785

Inserted in the context of Structurationist Theory of Anthony Giddens, this study aimed to map the diffusion of strategy processes in industry Alfa revealed by interactive events structured by language usages, creating routines and relational systems inside the organization. The research was characterized by a case study, exploratory and descriptive, and used three techniques: (i) the adapted content analysis, (ii) the analysis of linguistic politeness, and (iii) the analysis of lexicalist grammar. Data collection was performed, and were considered 92 (ninety two) written documents, varying levels of complexity and raised at various levels of organization. ISO 9001 and ISO 14001 were analyzed from the same techniques with the aim of understanding the influence of external regulations on production, organization and control of internal documentation. The results showed that the three techniques on the same corpus corroborated, in the context of action lines and revealing institutionalized features over time, Alpha industry has all complexity revealed from a small pieces of information obtained in its documents, and when analyzed comprehensively. It has a formal relational system easily detectable manifesting intensely specialized procedures developed for their results to be maximized. The agents find themselves involved in systematic relations of their own group. It could be mapped the strategy diffusion through linguistic analysis over texts formally published, which ones are translated into special forms of connections and fulfillment of certain activities. Concerning to Alpha industry and to the approach used in this study, there were many interactional connections revealed through language uses achieved from numerous evidences from the strategy diffuser flow, the latter understood 'as the achievement of objectives' in creating competitive advantage and continuous improvement.