O impacto da maquiagem na atividade encefálica na percepção da beleza

• Ano de defesa: 2019
• Autor(a) principal: Nuevo, Patrícia de Souza
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Biotecnologia Industrial; UP
• Palavras-chave em Português: Biotecnologia industrial; Maquiagem (Técnica); Beleza física (Estética); Encéfalo; Sistema límbico; CNPQ::CIENCIAS BIOLOGICAS::BIOLOGIA GERAL
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2283

Makeup is an important tool in the composition of female image. Although it seems to be a simple action, it goes beyond a ritual of beautification and can be considered an awakening of unconscious emotions as pleasure, personal satisfaction, and sense of well being. The self-esteem rises with makeup providing a process that reinforces your style and brings greater self confidence. Emotions, including those triggered by makeup, are due to the activation of some brain areas like brainstem, hypothalamus, thalamus, prefrontal area and rhinencephalon that part of the limbic system. In this sense the objective of this work is to make a literature review about the impact of makeup on the perception of beauty, emotions involved and carry out assessments of brain-activated brain areas visualize one's face with and without makeup. For this, we selected randomly 12 female volunteers, aged 25 to 45 years. These were divided into two groups (n = 6), consisting of volunteers who did not used makeup and the other composed of women who used the Makeup daily. All individuals answered a questionnaire and were photographed before any procedure. Then went subjected to freehand makeup, photographed and subjected to makeup wearing Marquardt's mask and photographed again, in no moment they could visualize and at the end the makeup was totally removed. The volunteers underwent functional magnetic resonance imaging (fMRI) and were shown the three photos in sequence of blocks following the same paradigms lasting 40 seconds in each exposure. Our results suggest that both groups showed greater acceptance of their image using makeup, and that emotions were more positive in the choice of symmetrical makeup, based on the golden ratio.