Detalhes bibliográficos
| Ano de defesa: |
2015 |
| Autor(a) principal: |
MARTINS, Vivian Suarez
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| Orientador(a): |
Campos, Gisela Belluzzo de |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
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| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Anhembi Morumbi
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| Programa de Pós-Graduação: |
Programa de Pós-Graduação Mestrado em Design
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| Departamento: |
Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
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| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Resumo em Inglês: |
The realization of urban interventions increased considerably in Brazil in the end of the 90’s, mainly due to the emergence of artistic collectives that emerged in several cities. This research aims to present concepts related to the fields of socially oriented graphic design and urban art, as well investigate a potential approach and analyze a series of graphic interventions protest-related; the work pieces treated in this research are lambe-lambe posters, stickers, digital memes, yarn bombings and projections, applied in various media formats. The research aims to find parameters to identify possible categorizations within the larger scope of graphic language and types of solution found by street artists activists, who act in physical and digital urban environment; for this analysis, some visual settings were analyzed from the point of view of the graphical language, result of the assemblage of visual-graphic elements, seen in the light of technical skills and methods, visual syntax, styling, materiality, location and rhetoric. For the case study in the third and final part, the Pimp my Carroça 2014 event will be presented and its approach to the fields of graphic design and urban art will be listed and analyzed. |
| Link de acesso: |
http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1718
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Resumo: |
The realization of urban interventions increased considerably in Brazil in the end of the 90’s, mainly due to the emergence of artistic collectives that emerged in several cities. This research aims to present concepts related to the fields of socially oriented graphic design and urban art, as well investigate a potential approach and analyze a series of graphic interventions protest-related; the work pieces treated in this research are lambe-lambe posters, stickers, digital memes, yarn bombings and projections, applied in various media formats. The research aims to find parameters to identify possible categorizations within the larger scope of graphic language and types of solution found by street artists activists, who act in physical and digital urban environment; for this analysis, some visual settings were analyzed from the point of view of the graphical language, result of the assemblage of visual-graphic elements, seen in the light of technical skills and methods, visual syntax, styling, materiality, location and rhetoric. For the case study in the third and final part, the Pimp my Carroça 2014 event will be presented and its approach to the fields of graphic design and urban art will be listed and analyzed. |
