Usabilidade do google analytics

Bibliographic Details
Main Author: Araki, Maurício Eidi Saijo
Publication Date: 2021
Format: Bachelor thesis
Language: por
Source: Repositório Digital do Mackenzie
Download full: https://dspace.mackenzie.br/handle/10899/31048
Summary: Este artigo tem como objetivo identificar a usabilidade da ferramenta Google Analytics. A ferramenta foi implementada em um site de e commerce para verificar os recursos que a ferramenta disponibiliza. São relatadas visualizações que o GA fornece e métricas que são utilizadas para o desenvolvimento dos relatórios.
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spelling Araki, Maurício Eidi SaijoOmar, Nizam2022-11-26T15:05:16Z2022-11-26T15:05:16Z2021-05-31Este artigo tem como objetivo identificar a usabilidade da ferramenta Google Analytics. A ferramenta foi implementada em um site de e commerce para verificar os recursos que a ferramenta disponibiliza. São relatadas visualizações que o GA fornece e métricas que são utilizadas para o desenvolvimento dos relatórios.https://dspace.mackenzie.br/handle/10899/31048Universidade Presbiteriana MackenzieFaculdade de Computação e Informática (FCI)Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/info:eu-repo/semantics/openAccessusabilidadeanalyticsmétricasrelatórioUsabilidade do google analyticsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisporreponame:Repositório Digital do Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEORIGINAL807-Artigo Final-3496-1-4-20210614.pdf807-Artigo Final-3496-1-4-20210614.pdfMaurício Eidi Saijo Arakiapplication/pdf616491https://dspace.mackenzie.br/bitstreams/255239fb-e575-49a9-8676-2783298885f2/downloadb9cabb52d3c79b6d7b1c07d388cd0695MD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8811https://dspace.mackenzie.br/bitstreams/ca6d9c0e-26df-4320-88fa-843be9b75303/downloade39d27027a6cc9cb039ad269a5db8e34MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81997https://dspace.mackenzie.br/bitstreams/182fa3b8-1cf0-4f87-9189-04a01b2efd62/downloadfb735e1a8fa1feda568f1b61905f8d57MD53TEXT807-Artigo Final-3496-1-4-20210614.pdf.txt807-Artigo Final-3496-1-4-20210614.pdf.txtExtracted texttext/plain16442https://dspace.mackenzie.br/bitstreams/5f0b00ec-9e8e-4e08-be27-bd17447c33ef/downloadf56f8c32b0b38109bc205ac2698b4c64MD54THUMBNAIL807-Artigo Final-3496-1-4-20210614.pdf.jpg807-Artigo Final-3496-1-4-20210614.pdf.jpgGenerated Thumbnailimage/jpeg1508https://dspace.mackenzie.br/bitstreams/59e05c65-77b8-44f3-97df-fe56eb51de24/downloade58f8b9a160a9d4092ab59230a6cfd35MD5510899/310482023-01-05 01:08:03.333http://creativecommons.org/licenses/by-nc-nd/3.0/br/Attribution-NonCommercial-NoDerivs 3.0 Braziloai:dspace.mackenzie.br:10899/31048https://dspace.mackenzie.brBiblioteca Digital de Teses e Dissertaçõeshttp://tede.mackenzie.br/jspui/PRIhttps://adelpha-api.mackenzie.br/server/oai/repositorio@mackenzie.br||paola.damato@mackenzie.bropendoar:102772023-01-05T01:08:03Repositório Digital do Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)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
dc.title.pt_BR.fl_str_mv Usabilidade do google analytics
title Usabilidade do google analytics
spellingShingle Usabilidade do google analytics
Araki, Maurício Eidi Saijo
usabilidade
analytics
métricas
relatório
title_short Usabilidade do google analytics
title_full Usabilidade do google analytics
title_fullStr Usabilidade do google analytics
title_full_unstemmed Usabilidade do google analytics
title_sort Usabilidade do google analytics
author Araki, Maurício Eidi Saijo
author_facet Araki, Maurício Eidi Saijo
author_role author
dc.contributor.author.fl_str_mv Araki, Maurício Eidi Saijo
dc.contributor.advisor1.fl_str_mv Omar, Nizam
contributor_str_mv Omar, Nizam
dc.subject.por.fl_str_mv usabilidade
analytics
métricas
relatório
topic usabilidade
analytics
métricas
relatório
description Este artigo tem como objetivo identificar a usabilidade da ferramenta Google Analytics. A ferramenta foi implementada em um site de e commerce para verificar os recursos que a ferramenta disponibiliza. São relatadas visualizações que o GA fornece e métricas que são utilizadas para o desenvolvimento dos relatórios.
publishDate 2021
dc.date.issued.fl_str_mv 2021-05-31
dc.date.accessioned.fl_str_mv 2022-11-26T15:05:16Z
dc.date.available.fl_str_mv 2022-11-26T15:05:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dspace.mackenzie.br/handle/10899/31048
url https://dspace.mackenzie.br/handle/10899/31048
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv Attribution-NonCommercial-NoDerivs 3.0 Brazil
http://creativecommons.org/licenses/by-nc-nd/3.0/br/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-NoDerivs 3.0 Brazil
http://creativecommons.org/licenses/by-nc-nd/3.0/br/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade Presbiteriana Mackenzie
dc.publisher.department.fl_str_mv Faculdade de Computação e Informática (FCI)
publisher.none.fl_str_mv Universidade Presbiteriana Mackenzie
dc.source.none.fl_str_mv reponame:Repositório Digital do Mackenzie
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instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
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reponame_str Repositório Digital do Mackenzie
collection Repositório Digital do Mackenzie
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