Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization

Detalhes bibliográficos
Autor(a) principal: Riou, Aurélie
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/139152
Resumo: The operation of a Direct-to-Consumer over-the-top platform of rights owners is related to high financial risks, as the revenues of media rights sales are lost. The analysis investigated how the profitability and competitiveness of rights owners Direct-to-Consumer streaming platforms can be improved through the development of a Direct-to-Consumer Ecosystem. The suggested business model optimization consists of integrating betting, daily fantasy sports and sports-related merchandising on the streaming platform to increase average revenue per user and fan engagement. The technological implementation of these services is assured by the supplier surplus, while operational capabilities have to be developed in-house.
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spelling Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimizationStrategyBusiness modelSportsStreamingDirect-to-consumerOver-the-topDigital ecosystemDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe operation of a Direct-to-Consumer over-the-top platform of rights owners is related to high financial risks, as the revenues of media rights sales are lost. The analysis investigated how the profitability and competitiveness of rights owners Direct-to-Consumer streaming platforms can be improved through the development of a Direct-to-Consumer Ecosystem. The suggested business model optimization consists of integrating betting, daily fantasy sports and sports-related merchandising on the streaming platform to increase average revenue per user and fan engagement. The technological implementation of these services is assured by the supplier surplus, while operational capabilities have to be developed in-house.Okhmatovskiy, IlyaRUNRiou, Aurélie2022-06-01T10:06:25Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139152TID:202998606enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:02:08Zoai:run.unl.pt:10362/139152Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:08.583524Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
title Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
spellingShingle Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
Riou, Aurélie
Strategy
Business model
Sports
Streaming
Direct-to-consumer
Over-the-top
Digital ecosystem
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
title_full Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
title_fullStr Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
title_full_unstemmed Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
title_sort Over-the-top business models for the sports broadcasting industry: from a direct-to-consumer streaming platform to a direct-to-consumer ecosystem - a business model optimization
author Riou, Aurélie
author_facet Riou, Aurélie
author_role author
dc.contributor.none.fl_str_mv Okhmatovskiy, Ilya
RUN
dc.contributor.author.fl_str_mv Riou, Aurélie
dc.subject.por.fl_str_mv Strategy
Business model
Sports
Streaming
Direct-to-consumer
Over-the-top
Digital ecosystem
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Business model
Sports
Streaming
Direct-to-consumer
Over-the-top
Digital ecosystem
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The operation of a Direct-to-Consumer over-the-top platform of rights owners is related to high financial risks, as the revenues of media rights sales are lost. The analysis investigated how the profitability and competitiveness of rights owners Direct-to-Consumer streaming platforms can be improved through the development of a Direct-to-Consumer Ecosystem. The suggested business model optimization consists of integrating betting, daily fantasy sports and sports-related merchandising on the streaming platform to increase average revenue per user and fan engagement. The technological implementation of these services is assured by the supplier surplus, while operational capabilities have to be developed in-house.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-01T10:06:25Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139152
TID:202998606
url http://hdl.handle.net/10362/139152
identifier_str_mv TID:202998606
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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