Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis

Bibliographic Details
Main Author: Eichhof, Lina
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/156839
Summary: The following research paper evaluates through a strengths, weaknesses, threats, and opportunities analysis how competitive rights owners can be with an over-the-top Direct-to Consumer streaming platform. The strengths and weaknesses will be assessed through the five components of the business model canvas. It was elaborated that the data collection and close relationship to sports fans is a relevant strength. The loss of media rights revenues, in contrast, is an important challenge for right owners when relying exclusively on their OTT platform. An analysis with the BCG-Matrix showed that the D2C offer of rights owners has currently a question mark status.
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spelling Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysisStrategyBusiness modelSportsSwot analysisStreamingDirect-to-consumerOver-the-topDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe following research paper evaluates through a strengths, weaknesses, threats, and opportunities analysis how competitive rights owners can be with an over-the-top Direct-to Consumer streaming platform. The strengths and weaknesses will be assessed through the five components of the business model canvas. It was elaborated that the data collection and close relationship to sports fans is a relevant strength. The loss of media rights revenues, in contrast, is an important challenge for right owners when relying exclusively on their OTT platform. An analysis with the BCG-Matrix showed that the D2C offer of rights owners has currently a question mark status.Okhmatovskiy, IlyaRUNEichhof, Lina2023-08-25T09:59:04Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156839TID:202973883enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:13:45Zoai:run.unl.pt:10362/156839Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:44:10.427696Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
title Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
spellingShingle Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
Eichhof, Lina
Strategy
Business model
Sports
Swot analysis
Streaming
Direct-to-consumer
Over-the-top
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
title_full Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
title_fullStr Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
title_full_unstemmed Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
title_sort Over the top business models for the sports broadcasting industry: how competitive are rights owners with the new direct-to-consumer business model? - A strategic analysis
author Eichhof, Lina
author_facet Eichhof, Lina
author_role author
dc.contributor.none.fl_str_mv Okhmatovskiy, Ilya
RUN
dc.contributor.author.fl_str_mv Eichhof, Lina
dc.subject.por.fl_str_mv Strategy
Business model
Sports
Swot analysis
Streaming
Direct-to-consumer
Over-the-top
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Business model
Sports
Swot analysis
Streaming
Direct-to-consumer
Over-the-top
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following research paper evaluates through a strengths, weaknesses, threats, and opportunities analysis how competitive rights owners can be with an over-the-top Direct-to Consumer streaming platform. The strengths and weaknesses will be assessed through the five components of the business model canvas. It was elaborated that the data collection and close relationship to sports fans is a relevant strength. The loss of media rights revenues, in contrast, is an important challenge for right owners when relying exclusively on their OTT platform. An analysis with the BCG-Matrix showed that the D2C offer of rights owners has currently a question mark status.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2023-08-25T09:59:04Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156839
TID:202973883
url http://hdl.handle.net/10362/156839
identifier_str_mv TID:202973883
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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