How to perfect after-sales service to enhance the CRM of a brand

Bibliographic Details
Main Author: Garcia, Ana Carolina Passos
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/179129
Summary: This thesis project explores how to perfect after-sales service to enhance Customer Relationship Management (CRM) for Cartier in Portugal. Five key challenges were identified through a comprehensive approach involving quantitative research, with an initial survey, and more in-depth secondary research. The derived recommendations, grounded in the enhancement of after-sales services through online and offline strategies, were crafted to address these challenges. The findings aim to guide Cartier in refining its CRM approach, fostering stronger customer connections in the Portuguese market.
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spelling How to perfect after-sales service to enhance the CRM of a brandCartierCrmGen-zMillennialsAfter-salesLuxuryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis project explores how to perfect after-sales service to enhance Customer Relationship Management (CRM) for Cartier in Portugal. Five key challenges were identified through a comprehensive approach involving quantitative research, with an initial survey, and more in-depth secondary research. The derived recommendations, grounded in the enhancement of after-sales services through online and offline strategies, were crafted to address these challenges. The findings aim to guide Cartier in refining its CRM approach, fostering stronger customer connections in the Portuguese market.Maincourt, ChristopheRUNGarcia, Ana Carolina Passos2025-02-17T10:07:23Z2024-01-302023-12-192024-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/179129TID:203864700enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-24T01:46:32Zoai:run.unl.pt:10362/179129Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T20:39:44.507236Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How to perfect after-sales service to enhance the CRM of a brand
title How to perfect after-sales service to enhance the CRM of a brand
spellingShingle How to perfect after-sales service to enhance the CRM of a brand
Garcia, Ana Carolina Passos
Cartier
Crm
Gen-z
Millennials
After-sales
Luxury
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to perfect after-sales service to enhance the CRM of a brand
title_full How to perfect after-sales service to enhance the CRM of a brand
title_fullStr How to perfect after-sales service to enhance the CRM of a brand
title_full_unstemmed How to perfect after-sales service to enhance the CRM of a brand
title_sort How to perfect after-sales service to enhance the CRM of a brand
author Garcia, Ana Carolina Passos
author_facet Garcia, Ana Carolina Passos
author_role author
dc.contributor.none.fl_str_mv Maincourt, Christophe
RUN
dc.contributor.author.fl_str_mv Garcia, Ana Carolina Passos
dc.subject.por.fl_str_mv Cartier
Crm
Gen-z
Millennials
After-sales
Luxury
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cartier
Crm
Gen-z
Millennials
After-sales
Luxury
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis project explores how to perfect after-sales service to enhance Customer Relationship Management (CRM) for Cartier in Portugal. Five key challenges were identified through a comprehensive approach involving quantitative research, with an initial survey, and more in-depth secondary research. The derived recommendations, grounded in the enhancement of after-sales services through online and offline strategies, were crafted to address these challenges. The findings aim to guide Cartier in refining its CRM approach, fostering stronger customer connections in the Portuguese market.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-19
2024-01-30
2024-01-30T00:00:00Z
2025-02-17T10:07:23Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/179129
TID:203864700
url http://hdl.handle.net/10362/179129
identifier_str_mv TID:203864700
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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