Cartier field lab - leverage loyalty through repairs and maintenance

Detalhes bibliográficos
Autor(a) principal: Barqueira, Patrícia Freitas
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/175951
Resumo: This thesis project explores how to perfect after-sales service to enhance Customer Relationship Management (CRM) for Cartier in Portugal. Five key challenges were identified through a comprehensive approach involving quantitative research, with an initial survey, and more in-depth secondary research. The derived recommendations, grounded in the enhancement of after-sales services through online and offline strategies, were crafted to address these challenges. The findings aim to guide Cartier in refining its CRM approach, fostering stronger customer connections in the Portuguese market.
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spelling Cartier field lab - leverage loyalty through repairs and maintenanceCartierCrmAfter-salesLoyaltyLuxuryRepairsMaintenanceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis project explores how to perfect after-sales service to enhance Customer Relationship Management (CRM) for Cartier in Portugal. Five key challenges were identified through a comprehensive approach involving quantitative research, with an initial survey, and more in-depth secondary research. The derived recommendations, grounded in the enhancement of after-sales services through online and offline strategies, were crafted to address these challenges. The findings aim to guide Cartier in refining its CRM approach, fostering stronger customer connections in the Portuguese market.Maincourt, ChristopheRUNBarqueira, Patrícia Freitas2024-11-28T11:12:14Z2024-01-302023-12-192024-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/175951TID:203679911enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-12-02T01:37:27Zoai:run.unl.pt:10362/175951Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:16:51.178690Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Cartier field lab - leverage loyalty through repairs and maintenance
title Cartier field lab - leverage loyalty through repairs and maintenance
spellingShingle Cartier field lab - leverage loyalty through repairs and maintenance
Barqueira, Patrícia Freitas
Cartier
Crm
After-sales
Loyalty
Luxury
Repairs
Maintenance
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Cartier field lab - leverage loyalty through repairs and maintenance
title_full Cartier field lab - leverage loyalty through repairs and maintenance
title_fullStr Cartier field lab - leverage loyalty through repairs and maintenance
title_full_unstemmed Cartier field lab - leverage loyalty through repairs and maintenance
title_sort Cartier field lab - leverage loyalty through repairs and maintenance
author Barqueira, Patrícia Freitas
author_facet Barqueira, Patrícia Freitas
author_role author
dc.contributor.none.fl_str_mv Maincourt, Christophe
RUN
dc.contributor.author.fl_str_mv Barqueira, Patrícia Freitas
dc.subject.por.fl_str_mv Cartier
Crm
After-sales
Loyalty
Luxury
Repairs
Maintenance
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cartier
Crm
After-sales
Loyalty
Luxury
Repairs
Maintenance
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis project explores how to perfect after-sales service to enhance Customer Relationship Management (CRM) for Cartier in Portugal. Five key challenges were identified through a comprehensive approach involving quantitative research, with an initial survey, and more in-depth secondary research. The derived recommendations, grounded in the enhancement of after-sales services through online and offline strategies, were crafted to address these challenges. The findings aim to guide Cartier in refining its CRM approach, fostering stronger customer connections in the Portuguese market.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-19
2024-11-28T11:12:14Z
2024-01-30
2024-01-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/175951
TID:203679911
url http://hdl.handle.net/10362/175951
identifier_str_mv TID:203679911
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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