Information professional during a process of sales of information services through Whatsapp business

Bibliographic Details
Main Author: Oliveira, Dalbert Marques
Publication Date: 2019
Other Authors: Pereira, Patrícia Miranda
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.22/16215
Summary: This paper describes how the Information Professional manages information during a sales process of information services through WhatsApp Business. Such an approach is justified due to the great importance that information currently assumes, as well as the increasingly common practice of information exchange through online, peer or group dialogues. Realizing this reality, dozens of companies have specialized in creating and marketing - often imperceptible to the user – of channels and tools that enable this information exchange. These channels and tools represent new challenges and opportunities for the Information Professional and for the whole society. Among the challenges, it's possible to mention issues related to the collection, processing, storage, management, analysis, maintenance, sharing and privacy of information. With respect to opportunities, we note the use of information as a bargaining chip or even as a product. Among these tools that enable the exchange of information between peers or groups is the WhatsApp application and its Business version. The aim of this paper is to address various aspects of this use, taking advantage of a real case of selling information about Portugal to individuals interested in the country. In this paper it was possible to verify that WhatsApp Business has numerous tools that make it possible to sell informational services online, however the Information Professional should be competent to solve a number of problems and be able to take full advantage of this tool, the WhatsApp Business.
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spelling Information professional during a process of sales of information services through Whatsapp businessO Profissional da Informação durante um processo de vendas de serviços informacionais através do Whatsapp businessInformation managementInformation professionalOnline conversationsInformation sales on WhatsAppWhatsApp businessThis paper describes how the Information Professional manages information during a sales process of information services through WhatsApp Business. Such an approach is justified due to the great importance that information currently assumes, as well as the increasingly common practice of information exchange through online, peer or group dialogues. Realizing this reality, dozens of companies have specialized in creating and marketing - often imperceptible to the user – of channels and tools that enable this information exchange. These channels and tools represent new challenges and opportunities for the Information Professional and for the whole society. Among the challenges, it's possible to mention issues related to the collection, processing, storage, management, analysis, maintenance, sharing and privacy of information. With respect to opportunities, we note the use of information as a bargaining chip or even as a product. Among these tools that enable the exchange of information between peers or groups is the WhatsApp application and its Business version. The aim of this paper is to address various aspects of this use, taking advantage of a real case of selling information about Portugal to individuals interested in the country. In this paper it was possible to verify that WhatsApp Business has numerous tools that make it possible to sell informational services online, however the Information Professional should be competent to solve a number of problems and be able to take full advantage of this tool, the WhatsApp Business.Even3REPOSITÓRIO P.PORTOOliveira, Dalbert MarquesPereira, Patrícia Miranda2020-09-02T16:41:39Z2019-122019-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/16215eng2447-7303info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-07T10:10:38Zoai:recipp.ipp.pt:10400.22/16215Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T00:39:10.342059Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Information professional during a process of sales of information services through Whatsapp business
O Profissional da Informação durante um processo de vendas de serviços informacionais através do Whatsapp business
title Information professional during a process of sales of information services through Whatsapp business
spellingShingle Information professional during a process of sales of information services through Whatsapp business
Oliveira, Dalbert Marques
Information management
Information professional
Online conversations
Information sales on WhatsApp
WhatsApp business
title_short Information professional during a process of sales of information services through Whatsapp business
title_full Information professional during a process of sales of information services through Whatsapp business
title_fullStr Information professional during a process of sales of information services through Whatsapp business
title_full_unstemmed Information professional during a process of sales of information services through Whatsapp business
title_sort Information professional during a process of sales of information services through Whatsapp business
author Oliveira, Dalbert Marques
author_facet Oliveira, Dalbert Marques
Pereira, Patrícia Miranda
author_role author
author2 Pereira, Patrícia Miranda
author2_role author
dc.contributor.none.fl_str_mv REPOSITÓRIO P.PORTO
dc.contributor.author.fl_str_mv Oliveira, Dalbert Marques
Pereira, Patrícia Miranda
dc.subject.por.fl_str_mv Information management
Information professional
Online conversations
Information sales on WhatsApp
WhatsApp business
topic Information management
Information professional
Online conversations
Information sales on WhatsApp
WhatsApp business
description This paper describes how the Information Professional manages information during a sales process of information services through WhatsApp Business. Such an approach is justified due to the great importance that information currently assumes, as well as the increasingly common practice of information exchange through online, peer or group dialogues. Realizing this reality, dozens of companies have specialized in creating and marketing - often imperceptible to the user – of channels and tools that enable this information exchange. These channels and tools represent new challenges and opportunities for the Information Professional and for the whole society. Among the challenges, it's possible to mention issues related to the collection, processing, storage, management, analysis, maintenance, sharing and privacy of information. With respect to opportunities, we note the use of information as a bargaining chip or even as a product. Among these tools that enable the exchange of information between peers or groups is the WhatsApp application and its Business version. The aim of this paper is to address various aspects of this use, taking advantage of a real case of selling information about Portugal to individuals interested in the country. In this paper it was possible to verify that WhatsApp Business has numerous tools that make it possible to sell informational services online, however the Information Professional should be competent to solve a number of problems and be able to take full advantage of this tool, the WhatsApp Business.
publishDate 2019
dc.date.none.fl_str_mv 2019-12
2019-12-01T00:00:00Z
2020-09-02T16:41:39Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/16215
url http://hdl.handle.net/10400.22/16215
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2447-7303
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Even3
publisher.none.fl_str_mv Even3
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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