Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis

Bibliographic Details
Main Author: Pohlücke, Lennart Mathis
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/142479
Summary: Sports-rights-owners are increasingly bringing owned and operated Over-The-Top streaming platforms to the market. This report investigates the impact the operation of a Direct-to-Consumer streaming platform has on their business model. The vertical for ward integration causes a significant shift in the business model. By becoming media companies and operating in the downstream broadcasting market, rights owners are facing segmentation challenges, must engage in new activities and need to develop a new set of capabilities, related to an increased cost structure. In addition, the financial stability underlies an increased risk, as stable licensing revenues are being replaced with more volatile revenue sources.
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spelling Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysisStrategyBusiness modelSportsStreamingVertical integrationDirect-to-consumerOver-the-topDomínio/Área Científica::Ciências Sociais::Economia e GestãoSports-rights-owners are increasingly bringing owned and operated Over-The-Top streaming platforms to the market. This report investigates the impact the operation of a Direct-to-Consumer streaming platform has on their business model. The vertical for ward integration causes a significant shift in the business model. By becoming media companies and operating in the downstream broadcasting market, rights owners are facing segmentation challenges, must engage in new activities and need to develop a new set of capabilities, related to an increased cost structure. In addition, the financial stability underlies an increased risk, as stable licensing revenues are being replaced with more volatile revenue sources.Okhmatovskiy, IlyaRUNPohlücke, Lennart Mathis2022-07-27T13:46:09Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142479TID:203021967enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:03:56Zoai:run.unl.pt:10362/142479Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:34:33.311140Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
title Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
spellingShingle Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
Pohlücke, Lennart Mathis
Strategy
Business model
Sports
Streaming
Vertical integration
Direct-to-consumer
Over-the-top
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
title_full Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
title_fullStr Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
title_full_unstemmed Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
title_sort Over-the-top business models for the sports broadcasting industry: sports rights owners going over-the-top with direct-to-consumer streaming services - an in-depth analysis
author Pohlücke, Lennart Mathis
author_facet Pohlücke, Lennart Mathis
author_role author
dc.contributor.none.fl_str_mv Okhmatovskiy, Ilya
RUN
dc.contributor.author.fl_str_mv Pohlücke, Lennart Mathis
dc.subject.por.fl_str_mv Strategy
Business model
Sports
Streaming
Vertical integration
Direct-to-consumer
Over-the-top
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Business model
Sports
Streaming
Vertical integration
Direct-to-consumer
Over-the-top
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Sports-rights-owners are increasingly bringing owned and operated Over-The-Top streaming platforms to the market. This report investigates the impact the operation of a Direct-to-Consumer streaming platform has on their business model. The vertical for ward integration causes a significant shift in the business model. By becoming media companies and operating in the downstream broadcasting market, rights owners are facing segmentation challenges, must engage in new activities and need to develop a new set of capabilities, related to an increased cost structure. In addition, the financial stability underlies an increased risk, as stable licensing revenues are being replaced with more volatile revenue sources.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-07-27T13:46:09Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142479
TID:203021967
url http://hdl.handle.net/10362/142479
identifier_str_mv TID:203021967
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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