Key performance indicators for improving a CRM implementation

Bibliographic Details
Main Author: Fernandes, S. M.
Publication Date: 2017
Other Authors: Coutinho, C.
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: https://ciencia.iscte-iul.pt/id/ci-pub-45402
http://hdl.handle.net/10071/16485
Summary: This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Key performance indicators for improving a CRM implementationCRMSalesforceKPIs improvementThis document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.IEEE2018-07-20T15:13:45Z2017-01-01T00:00:00Z20172018-07-20T15:12:51Zconference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ciencia.iscte-iul.pt/id/ci-pub-45402http://hdl.handle.net/10071/16485eng978-1-5386-0774-910.1109/ICE.2017.8280046Fernandes, S. M.Coutinho, C.info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:27:15Zoai:repositorio.iscte-iul.pt:10071/16485Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:58:45.049811Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Key performance indicators for improving a CRM implementation
title Key performance indicators for improving a CRM implementation
spellingShingle Key performance indicators for improving a CRM implementation
Fernandes, S. M.
CRM
Salesforce
KPIs improvement
title_short Key performance indicators for improving a CRM implementation
title_full Key performance indicators for improving a CRM implementation
title_fullStr Key performance indicators for improving a CRM implementation
title_full_unstemmed Key performance indicators for improving a CRM implementation
title_sort Key performance indicators for improving a CRM implementation
author Fernandes, S. M.
author_facet Fernandes, S. M.
Coutinho, C.
author_role author
author2 Coutinho, C.
author2_role author
dc.contributor.author.fl_str_mv Fernandes, S. M.
Coutinho, C.
dc.subject.por.fl_str_mv CRM
Salesforce
KPIs improvement
topic CRM
Salesforce
KPIs improvement
description This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01T00:00:00Z
2017
2018-07-20T15:13:45Z
2018-07-20T15:12:51Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/id/ci-pub-45402
http://hdl.handle.net/10071/16485
url https://ciencia.iscte-iul.pt/id/ci-pub-45402
http://hdl.handle.net/10071/16485
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-1-5386-0774-9
10.1109/ICE.2017.8280046
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv IEEE
publisher.none.fl_str_mv IEEE
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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