APA Citation

Fernandes, S. M., & Coutinho, C. (2017). Key performance indicators for improving a CRM implementation.

Chicago Style Citation

Fernandes, S. M., and C. Coutinho. Key Performance Indicators for Improving a CRM Implementation. 2017.

MLA Citation

Fernandes, S. M., and C. Coutinho. Key Performance Indicators for Improving a CRM Implementation. 2017.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.