The role of microtransactions in impulse buying and purchase intention in the video game market

Bibliographic Details
Main Author: Rita, P.
Publication Date: 2024
Other Authors: Guerreiro, J., Ramos, R., Caetano, R. G.
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10071/31624
Summary: Despite having great potential, microtransactions are an understudied business model in the video game industry. The current study explores the buying process of microtransactions to highlight the most important factors affecting such behavior. Using pre-validated scales, a questionnaire was administered online to 301 participants who were asked to evaluate their impulse buying tendency (IBT) and purchase intention (PI) for microtransactions within gaming scenarios. The study found a positive relationship between drivers, such as performance, hedonic content and social factors, flow experience, and impulse buying. This tendency leads to a higher intention to purchase microtransactions. Businesses can utilize the paper’s findings to tailor their microtransaction content to these drivers, leading to higher profits.
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spelling The role of microtransactions in impulse buying and purchase intention in the video game marketMicrotransactionsGamingImpulse buyingMobile commerceDespite having great potential, microtransactions are an understudied business model in the video game industry. The current study explores the buying process of microtransactions to highlight the most important factors affecting such behavior. Using pre-validated scales, a questionnaire was administered online to 301 participants who were asked to evaluate their impulse buying tendency (IBT) and purchase intention (PI) for microtransactions within gaming scenarios. The study found a positive relationship between drivers, such as performance, hedonic content and social factors, flow experience, and impulse buying. This tendency leads to a higher intention to purchase microtransactions. Businesses can utilize the paper’s findings to tailor their microtransaction content to these drivers, leading to higher profits.Elsevier2024-04-29T09:23:25Z2024-01-01T00:00:00Z20242024-04-29T10:22:10Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/31624eng1875-952110.1016/j.entcom.2024.100693Rita, P.Guerreiro, J.Ramos, R.Caetano, R. G.info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:47:56Zoai:repositorio.iscte-iul.pt:10071/31624Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:07:36.102227Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The role of microtransactions in impulse buying and purchase intention in the video game market
title The role of microtransactions in impulse buying and purchase intention in the video game market
spellingShingle The role of microtransactions in impulse buying and purchase intention in the video game market
Rita, P.
Microtransactions
Gaming
Impulse buying
Mobile commerce
title_short The role of microtransactions in impulse buying and purchase intention in the video game market
title_full The role of microtransactions in impulse buying and purchase intention in the video game market
title_fullStr The role of microtransactions in impulse buying and purchase intention in the video game market
title_full_unstemmed The role of microtransactions in impulse buying and purchase intention in the video game market
title_sort The role of microtransactions in impulse buying and purchase intention in the video game market
author Rita, P.
author_facet Rita, P.
Guerreiro, J.
Ramos, R.
Caetano, R. G.
author_role author
author2 Guerreiro, J.
Ramos, R.
Caetano, R. G.
author2_role author
author
author
dc.contributor.author.fl_str_mv Rita, P.
Guerreiro, J.
Ramos, R.
Caetano, R. G.
dc.subject.por.fl_str_mv Microtransactions
Gaming
Impulse buying
Mobile commerce
topic Microtransactions
Gaming
Impulse buying
Mobile commerce
description Despite having great potential, microtransactions are an understudied business model in the video game industry. The current study explores the buying process of microtransactions to highlight the most important factors affecting such behavior. Using pre-validated scales, a questionnaire was administered online to 301 participants who were asked to evaluate their impulse buying tendency (IBT) and purchase intention (PI) for microtransactions within gaming scenarios. The study found a positive relationship between drivers, such as performance, hedonic content and social factors, flow experience, and impulse buying. This tendency leads to a higher intention to purchase microtransactions. Businesses can utilize the paper’s findings to tailor their microtransaction content to these drivers, leading to higher profits.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-29T09:23:25Z
2024-01-01T00:00:00Z
2024
2024-04-29T10:22:10Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/31624
url http://hdl.handle.net/10071/31624
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1875-9521
10.1016/j.entcom.2024.100693
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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