The role of microtransactions in impulse buying and purchase intention in the video game market

Bibliographic Details
Main Author: Rita, Paulo
Publication Date: 2024
Other Authors: Guerreiro, João, Ramos, Ricardo, Caetano, Ricardo G.
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/166770
Summary: Rita, P., Guerreiro, J., Ramos, R., & Caetano, R. G. (2024). The role of microtransactions in impulse buying and purchase intention in the video game market. Entertainment Computing, 50, 1-8. Article 100693. https://doi.org/10.1016/j.entcom.2024.100 --- Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia) under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
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spelling The role of microtransactions in impulse buying and purchase intention in the video game marketMicrotransactionsGamingImpulse BuyingMobile CommerceSoftwareHuman-Computer InteractionSDG 12 - Responsible Consumption and ProductionRita, P., Guerreiro, J., Ramos, R., & Caetano, R. G. (2024). The role of microtransactions in impulse buying and purchase intention in the video game market. Entertainment Computing, 50, 1-8. Article 100693. https://doi.org/10.1016/j.entcom.2024.100 --- Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia) under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Despite having great potential, microtransactions are an understudied business model in the video game industry. The current study explores the buying process of microtransactions to highlight the most important factors affecting such behavior. Using pre-validated scales, a questionnaire was administered online to 301 participants who were asked to evaluate their impulse buying tendency (IBT) and purchase intention (PI) for microtransactions within gaming scenarios. The study found a positive relationship between drivers, such as performance, hedonic content and social factors, flow experience, and impulse buying. This tendency leads to a higher intention to purchase microtransactions. Businesses can utilize the paper’s findings to tailor their microtransaction content to these drivers, leading to higher profits.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNRita, PauloGuerreiro, JoãoRamos, RicardoCaetano, Ricardo G.2024-04-30T02:21:45Z2024-052024-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article8application/pdfhttp://hdl.handle.net/10362/166770eng1875-9521PURE: 89147781https://doi.org/10.1016/j.entcom.2024.100693info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-06-10T01:48:27Zoai:run.unl.pt:10362/166770Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:51:42.891370Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The role of microtransactions in impulse buying and purchase intention in the video game market
title The role of microtransactions in impulse buying and purchase intention in the video game market
spellingShingle The role of microtransactions in impulse buying and purchase intention in the video game market
Rita, Paulo
Microtransactions
Gaming
Impulse Buying
Mobile Commerce
Software
Human-Computer Interaction
SDG 12 - Responsible Consumption and Production
title_short The role of microtransactions in impulse buying and purchase intention in the video game market
title_full The role of microtransactions in impulse buying and purchase intention in the video game market
title_fullStr The role of microtransactions in impulse buying and purchase intention in the video game market
title_full_unstemmed The role of microtransactions in impulse buying and purchase intention in the video game market
title_sort The role of microtransactions in impulse buying and purchase intention in the video game market
author Rita, Paulo
author_facet Rita, Paulo
Guerreiro, João
Ramos, Ricardo
Caetano, Ricardo G.
author_role author
author2 Guerreiro, João
Ramos, Ricardo
Caetano, Ricardo G.
author2_role author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Rita, Paulo
Guerreiro, João
Ramos, Ricardo
Caetano, Ricardo G.
dc.subject.por.fl_str_mv Microtransactions
Gaming
Impulse Buying
Mobile Commerce
Software
Human-Computer Interaction
SDG 12 - Responsible Consumption and Production
topic Microtransactions
Gaming
Impulse Buying
Mobile Commerce
Software
Human-Computer Interaction
SDG 12 - Responsible Consumption and Production
description Rita, P., Guerreiro, J., Ramos, R., & Caetano, R. G. (2024). The role of microtransactions in impulse buying and purchase intention in the video game market. Entertainment Computing, 50, 1-8. Article 100693. https://doi.org/10.1016/j.entcom.2024.100 --- Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia) under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-30T02:21:45Z
2024-05
2024-05-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/166770
url http://hdl.handle.net/10362/166770
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1875-9521
PURE: 89147781
https://doi.org/10.1016/j.entcom.2024.100693
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 8
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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