The Drivers of Continuance Intention of Online Shopping of Clothes in Angola

Bibliographic Details
Main Author: Chitas, Ana Carina da Cunha
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/149743
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling The Drivers of Continuance Intention of Online Shopping of Clothes in AngolaContinuance intentionexpectation confirmation modelclothesAngolaDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe increasing number of shoppers who buy clothes online raises the interest in understanding what promotes their continuance of buying in this channel. This study seeks to understand what the drivers of usage continuance intention of online clothes shopping are. The proposed research model is based on the expectation confirmation model (ECM), by adding the enjoyment construct and the trust as moderator effect. An online survey with 233 respondents in Angola was conducted and the data were analyzed with the partial least squares (PLS). The results indicate that satisfaction and enjoyment are the fundamental predictors of continuance intention and that it is also indirectly influenced by confirmation and perceived usefulness. The model explains 54.9% of the variation in continuance intention. With the findings of this study, online stores of clothing have a better understanding of their customers.Tam Chuem Vai, CarlosRUNChitas, Ana Carina da Cunha2023-02-27T17:41:01Z2023-01-252023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/149743TID:203237897enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:09:30Zoai:run.unl.pt:10362/149743Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:39:55.213322Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
spellingShingle The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
Chitas, Ana Carina da Cunha
Continuance intention
expectation confirmation model
clothes
Angola
title_short The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_full The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_fullStr The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_full_unstemmed The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
title_sort The Drivers of Continuance Intention of Online Shopping of Clothes in Angola
author Chitas, Ana Carina da Cunha
author_facet Chitas, Ana Carina da Cunha
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Chitas, Ana Carina da Cunha
dc.subject.por.fl_str_mv Continuance intention
expectation confirmation model
clothes
Angola
topic Continuance intention
expectation confirmation model
clothes
Angola
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-02-27T17:41:01Z
2023-01-25
2023-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/149743
TID:203237897
url http://hdl.handle.net/10362/149743
identifier_str_mv TID:203237897
dc.language.iso.fl_str_mv eng
language eng
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instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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