Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online

Bibliographic Details
Main Author: Barroso, Maria Sousa
Publication Date: 2020
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/99921
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights onlineContinuance use intentionExpectation confirmation model (ECM)Low-cost carrier (LCC)BrandWebsiteDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceWe show evidence on the influence of brand awareness and image, website quality, and visual appeal on the confirmation and continuance use intention of low-cost airlines websites, by combining these four variables with the expectation confirmation model (ECM). Based on a sample of 272 respondents, we demonstrate that brand awareness, brand image, and satisfaction are the variables that best explain continuance intention. The leftover constructs can empirically explain ECM. Strategies based on these conclusions are proposed for low-cost carrier companies to better promote consumers’ continuance use intention.Tam Chuem Vai, CarlosRUNBarroso, Maria Sousa2023-06-03T00:30:37Z2020-06-032020-06-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/99921TID:202488489enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:46:14Zoai:run.unl.pt:10362/99921Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:17:26.882491Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
spellingShingle Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
Barroso, Maria Sousa
Continuance use intention
Expectation confirmation model (ECM)
Low-cost carrier (LCC)
Brand
Website
title_short Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_full Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_fullStr Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_full_unstemmed Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
title_sort Understanding the determinants of users’ continuance Intention to buy low‐cost airline flights online
author Barroso, Maria Sousa
author_facet Barroso, Maria Sousa
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Barroso, Maria Sousa
dc.subject.por.fl_str_mv Continuance use intention
Expectation confirmation model (ECM)
Low-cost carrier (LCC)
Brand
Website
topic Continuance use intention
Expectation confirmation model (ECM)
Low-cost carrier (LCC)
Brand
Website
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-06-03
2020-06-03T00:00:00Z
2023-06-03T00:30:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/99921
TID:202488489
url http://hdl.handle.net/10362/99921
identifier_str_mv TID:202488489
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596587440340992

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