Measuring the impact of enjoyment on the usage continuance intention

Bibliographic Details
Main Author: Pereira, Rita Daniela Loureiro
Publication Date: 2019
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/60300
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Measuring the impact of enjoyment on the usage continuance intentionVideo-on-DemandIS ContinuanceExpectation-Confirmation ModelHedonic System Adoption ModelIntrinsic MotivationEnjoymentDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMThis study examines the behavioural intentions of video-on-demand (VoD) consumers to continue using the service and further examines the influence of enjoyment over the intention to continue to use. To explore the usage continuance, we adopt the expectation confirmation model (ECM) for information technology and integrate it with the hedonic system adoption model. Specifically, we measure the influence of enjoyment over the behavioural intention to continue to use. The results suggest that satisfaction is the greatest predictor of the usage continuance intention and enjoyment strongly impacts satisfaction. In fact, our model explains 48.1% of the variance of the usage continuance and 53.8% of the satisfaction.Tam Chuem Vai, CarlosRUNPereira, Rita Daniela Loureiro2019-01-212019-01-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/60300TID:202168506enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:37:10Zoai:run.unl.pt:10362/60300Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:08:12.356129Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Measuring the impact of enjoyment on the usage continuance intention
title Measuring the impact of enjoyment on the usage continuance intention
spellingShingle Measuring the impact of enjoyment on the usage continuance intention
Pereira, Rita Daniela Loureiro
Video-on-Demand
IS Continuance
Expectation-Confirmation Model
Hedonic System Adoption Model
Intrinsic Motivation
Enjoyment
title_short Measuring the impact of enjoyment on the usage continuance intention
title_full Measuring the impact of enjoyment on the usage continuance intention
title_fullStr Measuring the impact of enjoyment on the usage continuance intention
title_full_unstemmed Measuring the impact of enjoyment on the usage continuance intention
title_sort Measuring the impact of enjoyment on the usage continuance intention
author Pereira, Rita Daniela Loureiro
author_facet Pereira, Rita Daniela Loureiro
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Pereira, Rita Daniela Loureiro
dc.subject.por.fl_str_mv Video-on-Demand
IS Continuance
Expectation-Confirmation Model
Hedonic System Adoption Model
Intrinsic Motivation
Enjoyment
topic Video-on-Demand
IS Continuance
Expectation-Confirmation Model
Hedonic System Adoption Model
Intrinsic Motivation
Enjoyment
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
publishDate 2019
dc.date.none.fl_str_mv 2019-01-21
2019-01-21T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/60300
TID:202168506
url http://hdl.handle.net/10362/60300
identifier_str_mv TID:202168506
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596461201227776

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