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How do advertising structure and creativity influence brand engagement in generation Z?

Bibliographic Details
Main Author: Santos, Sara
Publication Date: 2022
Other Authors: Espírito Santo, Pedro, Ferreira, Sónia
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/11067/6339
https://doi.org/10.34628/4b5m-f849
Summary: Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling How do advertising structure and creativity influence brand engagement in generation Z?Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .2022-06-09T14:00:40Z2022-06-092022-01-01T00:00:00Zbook partinfo:eu-repo/semantics/publishedVersionhttp://hdl.handle.net/11067/6339http://hdl.handle.net/11067/6339https://doi.org/10.34628/4b5m-f849engSantos, Sara, e outros (2022) - How do advertising structure and creativity influence brand engagement in generation Z? In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.How do advertising structure and creativity influence brand engagement in generation Z?Santos, SaraEspírito Santo, PedroFerreira, Sóniahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessSantos, SaraEspírito Santo, PedroFerreira, Sóniareponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-05-01T01:44:55Zoai:repositorio.ulusiada.pt:11067/6339Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T06:41:10.528605Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How do advertising structure and creativity influence brand engagement in generation Z?
title How do advertising structure and creativity influence brand engagement in generation Z?
spellingShingle How do advertising structure and creativity influence brand engagement in generation Z?
Santos, Sara
title_short How do advertising structure and creativity influence brand engagement in generation Z?
title_full How do advertising structure and creativity influence brand engagement in generation Z?
title_fullStr How do advertising structure and creativity influence brand engagement in generation Z?
title_full_unstemmed How do advertising structure and creativity influence brand engagement in generation Z?
title_sort How do advertising structure and creativity influence brand engagement in generation Z?
author Santos, Sara
author_facet Santos, Sara
Espírito Santo, Pedro
Ferreira, Sónia
author_role author
author2 Espírito Santo, Pedro
Ferreira, Sónia
author2_role author
author
dc.contributor.author.fl_str_mv Santos, Sara
Espírito Santo, Pedro
Ferreira, Sónia
description Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
publishDate 2022
dc.date.none.fl_str_mv 2022-06-09T14:00:40Z
2022-06-09
2022-01-01T00:00:00Z
dc.type.driver.fl_str_mv book part
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11067/6339
http://hdl.handle.net/11067/6339
https://doi.org/10.34628/4b5m-f849
url http://hdl.handle.net/11067/6339
https://doi.org/10.34628/4b5m-f849
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Santos, Sara, e outros (2022) - How do advertising structure and creativity influence brand engagement in generation Z? In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.
How do advertising structure and creativity influence brand engagement in generation Z?
Santos, Sara
Espírito Santo, Pedro
Ferreira, Sónia
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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