Online Shopping and the Consumers' Behaviour: A Case of Study in the Autonomous Region of Madeira

• Main Author: Perestrelo do Rosário, Diogo
• Publication Date: 2021
• Other Authors: Correia, João, da Silva Barbosa, Bernarda Rafaela, Mendonça Neto, Emanuel Dinarte, Seixas Sardinha, Luís Filipe
• Format: Article
• Language: por
• Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Download full: https://doi.org/10.29073/e3.v7i2.382
• topic: Compras online; Comportamento; Consumidores; e-commerce; Online shopping; Behavior; Consumers; E-commerce

E-commerce is an important tool nowadays and one of the benefits of the Internet. The companies and their environmentare encouraged to massively use itas a quick and easy way to buy online.The main objective of this study is to investigate whether online shopping is part of everyday life for residentsin the Autonomous Region of Madeira (ARM) and to understand to what extent organizations are affected by their customers' online consumption.Through an online questionnaire, 100 responses were obtained. The sample was a probability, conveniencesample. Multiple-choice answers and evaluations made withthe Likert scalewere used. About 92% of the sample confirmedthey have already made purchases online. It was stated that the main advantages of online shopping are the existence of more competitive prices, and the convenience and variety of products. On the other hand, thedisadvantages are the impossibility of testing/experimentation, shipping costs and delivery time. The frequency of use, expenses, the products/services purchased, the consultedwebsites, the satisfaction and influence by the pandemic caused by COVID-19 were some of the topics covered. At the end, limitations and recommendations are presented.