INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract

Bibliographic Details
Main Author: Shuqair, Saleh
Publication Date: 2021
Other Authors: Alves, Rita, Pinto, Diego Costa, Mattila, Anna
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/140713
Summary: Shuqair, S., Alves, R., Pinto, D. C., & Mattila, A. (2021). INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract. In Proceedings of the European Marketing Academy, 50th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2021-94542.pdf
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - AbstractAuthenticitySocial contagionSocial media influencersDigital MarketingSDG 8 - Decent Work and Economic GrowthShuqair, S., Alves, R., Pinto, D. C., & Mattila, A. (2021). INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract. In Proceedings of the European Marketing Academy, 50th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2021-94542.pdfEvidence indicates that consumers have a higher tendency to purchase or pay more for items that have been in touch with or "socially contaminated" by celebrities or attractive people. The current research investigates the important, but not yet examined, social contagion effect of influencers in the tourism context. Four studies (1 field observation and 3 controlled experiments) demonstrate that social media influencers' authenticity (high vs. low) leads to greater positive outcomes and that social contagion underlies these effects. Further, we extend the social contagion literature beyond its current focus on objects to experiences. By drawing on the experiential (vs. material) purchases literature, we demonstrate that experiential posts (e.g., travel experiences) are more influential in driving behavioral intentions compared to material posts (e.g., products).European Marketing Academy (EMAC)Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNShuqair, SalehAlves, RitaPinto, Diego CostaMattila, Anna2022-06-24T22:17:30Z2021-06-012021-06-01T00:00:00Zconference objectinfo:eu-repo/semantics/publishedVersion2application/pdfhttp://hdl.handle.net/10362/140713engPURE: 44931049info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:02:50Zoai:run.unl.pt:10362/140713Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:39.453129Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
title INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
spellingShingle INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
Shuqair, Saleh
Authenticity
Social contagion
Social media influencers
Digital Marketing
SDG 8 - Decent Work and Economic Growth
title_short INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
title_full INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
title_fullStr INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
title_full_unstemmed INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
title_sort INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract
author Shuqair, Saleh
author_facet Shuqair, Saleh
Alves, Rita
Pinto, Diego Costa
Mattila, Anna
author_role author
author2 Alves, Rita
Pinto, Diego Costa
Mattila, Anna
author2_role author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Shuqair, Saleh
Alves, Rita
Pinto, Diego Costa
Mattila, Anna
dc.subject.por.fl_str_mv Authenticity
Social contagion
Social media influencers
Digital Marketing
SDG 8 - Decent Work and Economic Growth
topic Authenticity
Social contagion
Social media influencers
Digital Marketing
SDG 8 - Decent Work and Economic Growth
description Shuqair, S., Alves, R., Pinto, D. C., & Mattila, A. (2021). INFLUENCERS’ CONTAGION EFFECTS IN SOCIAL MEDIA - Abstract. In Proceedings of the European Marketing Academy, 50th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2021-94542.pdf
publishDate 2021
dc.date.none.fl_str_mv 2021-06-01
2021-06-01T00:00:00Z
2022-06-24T22:17:30Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140713
url http://hdl.handle.net/10362/140713
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv PURE: 44931049
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 2
application/pdf
dc.publisher.none.fl_str_mv European Marketing Academy (EMAC)
publisher.none.fl_str_mv European Marketing Academy (EMAC)
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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