Restaurant authenticity and purchasing intentions: the mediating role of social contagion

Detalhes bibliográficos
Autor(a) principal: Pinto, Maria Madalena Mouro Ferreira Abranches
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/150171
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling Restaurant authenticity and purchasing intentions: the mediating role of social contagionAuthenticitysocial contagiontourismrestaurantsfoodDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceEvidence indicates that "socially contaminated" items or products by celebrities or attractive people can trigger social contagion. However, the literature offers limited insights on whether the authenticity of the tourism and hospitality establishments (e.g., Hotels, restaurants) can also trigger social contagion. This research aims to gain theoretical insights on the impact of authenticity of food in wanting to return to a certain restaurant. Based on a sample of 248 participants, this work reveals that the authenticity of the he restaurant enviormenet is a significant predictor of how customers feel about the authenticity of the food they are eating. In addition, food authenticity then impacts if customers want or not to come back to that restaurant. Ancient places were initially included in the model, but did not reach significance, although further studies should focus on understanding if authenticity in food is only relevant if we visit a place that is supposed to recreate the past. The findings have key implications for the restaurant that aim to recreate a specific culture or specific place.Shuqair, SalehRita, Paulo Miguel Rasquinho FerreiraRUNPinto, Maria Madalena Mouro Ferreira Abranches2023-01-262026-01-26T00:00:00Z2023-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/150171TID:203244427enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:09:44Zoai:run.unl.pt:10362/150171Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:40:05.020910Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Restaurant authenticity and purchasing intentions: the mediating role of social contagion
title Restaurant authenticity and purchasing intentions: the mediating role of social contagion
spellingShingle Restaurant authenticity and purchasing intentions: the mediating role of social contagion
Pinto, Maria Madalena Mouro Ferreira Abranches
Authenticity
social contagion
tourism
restaurants
food
title_short Restaurant authenticity and purchasing intentions: the mediating role of social contagion
title_full Restaurant authenticity and purchasing intentions: the mediating role of social contagion
title_fullStr Restaurant authenticity and purchasing intentions: the mediating role of social contagion
title_full_unstemmed Restaurant authenticity and purchasing intentions: the mediating role of social contagion
title_sort Restaurant authenticity and purchasing intentions: the mediating role of social contagion
author Pinto, Maria Madalena Mouro Ferreira Abranches
author_facet Pinto, Maria Madalena Mouro Ferreira Abranches
author_role author
dc.contributor.none.fl_str_mv Shuqair, Saleh
Rita, Paulo Miguel Rasquinho Ferreira
RUN
dc.contributor.author.fl_str_mv Pinto, Maria Madalena Mouro Ferreira Abranches
dc.subject.por.fl_str_mv Authenticity
social contagion
tourism
restaurants
food
topic Authenticity
social contagion
tourism
restaurants
food
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-01-26
2023-01-26T00:00:00Z
2026-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/150171
TID:203244427
url http://hdl.handle.net/10362/150171
identifier_str_mv TID:203244427
dc.language.iso.fl_str_mv eng
language eng
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repository.mail.fl_str_mv info@rcaap.pt
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