How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption

Bibliographic Details
Main Author: Alves, Rita da Costa Nunes Malcata
Publication Date: 2020
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/111552
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumptionAuthenticityBehavioral IntentionsExperiential PostsSocial ContagionSocial Media InfluencersTravel InfluencersDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceSocial media significantly influenced the tourism industry since tourists nowadays share their travel experiences and recommendations with others across several platforms (e.g., Instagram). With the growth of social media use in tourism, the phenomenon of travel-related social media influencers emerged. The main goal of this research is to study influencers’ social contagion effects in the context of travel experiences and behaviors. Four studies (1 PLS-SEM, 2 experiments and 1 field observation on Instagram) were conducted with a total of 940 participants. Firstly, study 1, demonstrates that influencers’ credibility is a major attribute in influencing followers’ behavioral intentions and that social contagion is triggered by influencers’ authenticity. In study 2, we show that social contagion is not only applicable for contaminated objects, but also for experiential purchases, demonstrating that social contagion in tourism can occur even without physical contact. Study 3 reveals that, when social media influencers post more authentic content (i.e., organic posts rather than paid content), it drives to greater behavioral intentions. Finally, study 4 demonstrates that posts about experiences lead to greater purchasing intentions when compared to material posts (e.g., products). The findings extend previous research in tourism and on social contagion, indicating how travel influencers’ contagion affects experiential consumption, that can enhance authentic touristic experiences.Pinto, Diego CostaRUNAlves, Rita da Costa Nunes Malcata2023-12-15T01:30:53Z2020-12-152020-12-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/111552TID:202629171enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:50:27Zoai:run.unl.pt:10362/111552Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:21:34.081746Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
title How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
spellingShingle How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
Alves, Rita da Costa Nunes Malcata
Authenticity
Behavioral Intentions
Experiential Posts
Social Contagion
Social Media Influencers
Travel Influencers
title_short How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
title_full How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
title_fullStr How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
title_full_unstemmed How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
title_sort How social media influencers impact travel behaviors: the effects of authenticity and social contagion in experiential consumption
author Alves, Rita da Costa Nunes Malcata
author_facet Alves, Rita da Costa Nunes Malcata
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Alves, Rita da Costa Nunes Malcata
dc.subject.por.fl_str_mv Authenticity
Behavioral Intentions
Experiential Posts
Social Contagion
Social Media Influencers
Travel Influencers
topic Authenticity
Behavioral Intentions
Experiential Posts
Social Contagion
Social Media Influencers
Travel Influencers
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-12-15
2020-12-15T00:00:00Z
2023-12-15T01:30:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/111552
TID:202629171
url http://hdl.handle.net/10362/111552
identifier_str_mv TID:202629171
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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