Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget

Detalhes bibliográficos
Autor(a) principal: Reis, Patrícia Bitton Parreira Pestana
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/123386
Resumo: S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.
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spelling Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budgetCheeseInternalizationExpansionSmeMarket selectionUnited StatesGermanyEntry strategyBusiness modelStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoS4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.Delgado, João Pedro Pires dos Reis MuralhaRUNReis, Patrícia Bitton Parreira Pestana2021-08-30T10:01:32Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123386TID:202742423enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:55:23Zoai:run.unl.pt:10362/123386Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:26:25.138078Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
title Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
spellingShingle Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
Reis, Patrícia Bitton Parreira Pestana
Cheese
Internalization
Expansion
Sme
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
title_full Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
title_fullStr Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
title_full_unstemmed Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
title_sort Competitiveness and internationalization of a Portuguese SME in the cheese market - marketing mix and budget
author Reis, Patrícia Bitton Parreira Pestana
author_facet Reis, Patrícia Bitton Parreira Pestana
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Reis, Patrícia Bitton Parreira Pestana
dc.subject.por.fl_str_mv Cheese
Internalization
Expansion
Sme
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cheese
Internalization
Expansion
Sme
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-30T10:01:32Z
2021-01-14
2021-01-04
2021-01-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123386
TID:202742423
url http://hdl.handle.net/10362/123386
identifier_str_mv TID:202742423
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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