Portuguese wine sme competitiveness- entry strategy for Germany and South Korea

Bibliographic Details
Main Author: Silva, Maria Beatriz De Jesus
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/123222
Summary: Abstract: The present paper intends to develop an internalization proposal at Pimentel, a Portuguese SME operating in the wine industry. After a considerable analysis of possible market prospects to expand, Germany and South Korea ascended as countries chosen to design a business model. The analysis is conducted by choosing the most suitable entry mode for each market having in consideration cultural and contractual considerations inherent to each country, and marketing recommendations that fulfil the business plan and roadmap. Following this breakdown, Direct Exporting, realizes Pimentel current needs in both internalization strategies, notwithstanding an eventual method upscale.
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spelling Portuguese wine sme competitiveness- entry strategy for Germany and South KoreaEntry strategyGermanyInternationalizationMarket selectionSme competitivenessStrategic analysisSouth KoreaWineDomínio/Área Científica::Ciências Sociais::Economia e GestãoAbstract: The present paper intends to develop an internalization proposal at Pimentel, a Portuguese SME operating in the wine industry. After a considerable analysis of possible market prospects to expand, Germany and South Korea ascended as countries chosen to design a business model. The analysis is conducted by choosing the most suitable entry mode for each market having in consideration cultural and contractual considerations inherent to each country, and marketing recommendations that fulfil the business plan and roadmap. Following this breakdown, Direct Exporting, realizes Pimentel current needs in both internalization strategies, notwithstanding an eventual method upscale.Delgado, João PedroRUNSilva, Maria Beatriz De Jesus2024-01-04T01:30:37Z2021-01-132021-01-042021-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123222TID:202739325enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:55:20Zoai:run.unl.pt:10362/123222Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:26:22.374060Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
title Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
spellingShingle Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
Silva, Maria Beatriz De Jesus
Entry strategy
Germany
Internationalization
Market selection
Sme competitiveness
Strategic analysis
South Korea
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
title_full Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
title_fullStr Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
title_full_unstemmed Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
title_sort Portuguese wine sme competitiveness- entry strategy for Germany and South Korea
author Silva, Maria Beatriz De Jesus
author_facet Silva, Maria Beatriz De Jesus
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Silva, Maria Beatriz De Jesus
dc.subject.por.fl_str_mv Entry strategy
Germany
Internationalization
Market selection
Sme competitiveness
Strategic analysis
South Korea
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entry strategy
Germany
Internationalization
Market selection
Sme competitiveness
Strategic analysis
South Korea
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Abstract: The present paper intends to develop an internalization proposal at Pimentel, a Portuguese SME operating in the wine industry. After a considerable analysis of possible market prospects to expand, Germany and South Korea ascended as countries chosen to design a business model. The analysis is conducted by choosing the most suitable entry mode for each market having in consideration cultural and contractual considerations inherent to each country, and marketing recommendations that fulfil the business plan and roadmap. Following this breakdown, Direct Exporting, realizes Pimentel current needs in both internalization strategies, notwithstanding an eventual method upscale.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-13
2021-01-04
2021-01-13T00:00:00Z
2024-01-04T01:30:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123222
TID:202739325
url http://hdl.handle.net/10362/123222
identifier_str_mv TID:202739325
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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