Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal

Bibliographic Details
Main Author: Santos, Rúben Alexandre
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/173430
Summary: The burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, some preliminary interviews were conducted, followed by two analytical approaches, conjoint and perceptual maps analysis, delineating preferences, and perceptions regarding the aforementioned brands. Additionally, it emphasized attributes such as shows virality, with potential dispersion in preferences mitigated through strategic technological innovation.
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spelling Video streaming industry: how can streaming video companies boost customer re-purchase intention within PortugalVideo streaming industryPlatformsRe-purchase intentionCustomers´ preferencesCustomers´ perceptionAttributesMarketing researchPortugalDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, some preliminary interviews were conducted, followed by two analytical approaches, conjoint and perceptual maps analysis, delineating preferences, and perceptions regarding the aforementioned brands. Additionally, it emphasized attributes such as shows virality, with potential dispersion in preferences mitigated through strategic technological innovation.Schmit, DanielaRUNSantos, Rúben Alexandre2024-10-14T08:34:05Z2024-01-262024-01-162024-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/173430TID:203601734enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-10-21T01:37:57Zoai:run.unl.pt:10362/173430Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:59:29.699274Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
title Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
spellingShingle Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
Santos, Rúben Alexandre
Video streaming industry
Platforms
Re-purchase intention
Customers´ preferences
Customers´ perception
Attributes
Marketing research
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
title_full Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
title_fullStr Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
title_full_unstemmed Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
title_sort Video streaming industry: how can streaming video companies boost customer re-purchase intention within Portugal
author Santos, Rúben Alexandre
author_facet Santos, Rúben Alexandre
author_role author
dc.contributor.none.fl_str_mv Schmit, Daniela
RUN
dc.contributor.author.fl_str_mv Santos, Rúben Alexandre
dc.subject.por.fl_str_mv Video streaming industry
Platforms
Re-purchase intention
Customers´ preferences
Customers´ perception
Attributes
Marketing research
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Video streaming industry
Platforms
Re-purchase intention
Customers´ preferences
Customers´ perception
Attributes
Marketing research
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, some preliminary interviews were conducted, followed by two analytical approaches, conjoint and perceptual maps analysis, delineating preferences, and perceptions regarding the aforementioned brands. Additionally, it emphasized attributes such as shows virality, with potential dispersion in preferences mitigated through strategic technological innovation.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-14T08:34:05Z
2024-01-26
2024-01-16
2024-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/173430
TID:203601734
url http://hdl.handle.net/10362/173430
identifier_str_mv TID:203601734
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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