Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal

Bibliographic Details
Main Author: Champalimaud, Maria João Baginski
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/174330
Summary: The burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, two analytical approaches were used, conjoint and perceptual maps analysis, delineating preferences, and perceptions regarding the aforementioned brands and emphasizing attributes as account sharing and show virality, with potential dispersion in preferences mitigated through strategic technological innovation.
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Video streaming industry: how can streaming video companies increase customer re-purchase intention in PortugalVideo streaming industryStreaming platformPortugalAttributesMarketing researchCustomer re-purchase intentionPreferencesConjoint analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, two analytical approaches were used, conjoint and perceptual maps analysis, delineating preferences, and perceptions regarding the aforementioned brands and emphasizing attributes as account sharing and show virality, with potential dispersion in preferences mitigated through strategic technological innovation.Schmitt, DanielaRUNChampalimaud, Maria João Baginski2024-10-30T14:26:03Z2024-01-162024-03-012024-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/174330TID:203601351enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-11-11T01:40:31Zoai:run.unl.pt:10362/174330Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:12:42.762447Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
title Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
spellingShingle Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
Champalimaud, Maria João Baginski
Video streaming industry
Streaming platform
Portugal
Attributes
Marketing research
Customer re-purchase intention
Preferences
Conjoint analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
title_full Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
title_fullStr Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
title_full_unstemmed Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
title_sort Video streaming industry: how can streaming video companies increase customer re-purchase intention in Portugal
author Champalimaud, Maria João Baginski
author_facet Champalimaud, Maria João Baginski
author_role author
dc.contributor.none.fl_str_mv Schmitt, Daniela
RUN
dc.contributor.author.fl_str_mv Champalimaud, Maria João Baginski
dc.subject.por.fl_str_mv Video streaming industry
Streaming platform
Portugal
Attributes
Marketing research
Customer re-purchase intention
Preferences
Conjoint analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Video streaming industry
Streaming platform
Portugal
Attributes
Marketing research
Customer re-purchase intention
Preferences
Conjoint analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, two analytical approaches were used, conjoint and perceptual maps analysis, delineating preferences, and perceptions regarding the aforementioned brands and emphasizing attributes as account sharing and show virality, with potential dispersion in preferences mitigated through strategic technological innovation.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-30T14:26:03Z
2024-01-16
2024-03-01
2024-01-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/174330
TID:203601351
url http://hdl.handle.net/10362/174330
identifier_str_mv TID:203601351
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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