A marketing plan for the ice cream brand Max Adventures in food service

Detalhes bibliográficos
Autor(a) principal: Carbó, Marina Cercós
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/9816
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling A marketing plan for the ice cream brand Max Adventures in food serviceUnileverIce creamMax AdventuresMarketing planA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis project consists on developing a marketing plan in the Spanish market for the ice cream brand Max Adventures in the food service sector. The objective of the plan is to increase current level of sales and distribution. For this reason an external and internal audit is done in order to understand the context, observe what competitors are doing, discover consumer needs and wants and analyze the brand internally. The proposed marketing plan is based on my internship in Unilever, the audit results and it suggests recommendations in terms of product, price and promotion.NSBE - UNLCenteno, VictorRUNCarbó, Marina Cercós2013-06-06T10:45:08Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9816enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:13:33Zoai:run.unl.pt:10362/9816Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:44:22.416906Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv A marketing plan for the ice cream brand Max Adventures in food service
title A marketing plan for the ice cream brand Max Adventures in food service
spellingShingle A marketing plan for the ice cream brand Max Adventures in food service
Carbó, Marina Cercós
Unilever
Ice cream
Max Adventures
Marketing plan
title_short A marketing plan for the ice cream brand Max Adventures in food service
title_full A marketing plan for the ice cream brand Max Adventures in food service
title_fullStr A marketing plan for the ice cream brand Max Adventures in food service
title_full_unstemmed A marketing plan for the ice cream brand Max Adventures in food service
title_sort A marketing plan for the ice cream brand Max Adventures in food service
author Carbó, Marina Cercós
author_facet Carbó, Marina Cercós
author_role author
dc.contributor.none.fl_str_mv Centeno, Victor
RUN
dc.contributor.author.fl_str_mv Carbó, Marina Cercós
dc.subject.por.fl_str_mv Unilever
Ice cream
Max Adventures
Marketing plan
topic Unilever
Ice cream
Max Adventures
Marketing plan
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06-06T10:45:08Z
2013-01
2013-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9816
url http://hdl.handle.net/10362/9816
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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