Business plan: Fundae - the new alcohol-infused ice cream

• Autor(a) principal: Pires, Tomás Caeiro
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Texto Completo: http://hdl.handle.net/10071/31519
• topic: Ice cream; Álcool -- Alcohol; Plano de negócio -- Business plan; Marketing; Gelado

Ice cream might seem like a simple dessert, but it has had a huge impact on the world that goes beyond its yummy taste. It is not just about eating it – ice cream has influenced many areas, it is involved in celebrations all around the globe, it impacts countries’ economies, and it can even be considered a massive part of some cultures. In different regions of the world, ice cream is a symbol of happiness and parties. Whether it is gelato in Italy, kulfi in India, or soft serve in the United States, every culture enjoys ice cream in its own special way. Ice cream connects people from different places, even if they speak different languages and come from different backgrounds. Ice cream also reminds us of good times. It is like a time machine that takes us back to the fun summer days and important events. Remembering how we felt when we had ice cream as kids or shared it with our loved ones makes it more than just a treat. When it comes to money, the ice cream business plays a big role in the world’s economy. From small ice cream shops to big companies, making and selling ice cream provides jobs for many people. And because people want ice cream, the things needed to make it, like milk, fruit and other components, are also important for other businesses, like farms and companies. This business plan presents a proposal for the creation of a new business in the ice cream sector based on the creation of a business model for a startup that wants to enter the ice cream sector with a focus on the marketing strategy and its positioning inside the market: Fundae.