Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics

Bibliographic Details
Main Author: Bannier, Hester Josje
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/178788
Summary: This dissertation presents a comprehensive reflection on the business simulation performed as part of the Business in Practice Work Project, where the company managed in the simulation, Mudança Motors, navigated the complexities of the automotive industry. The dissertation is divided into two key parts. The first part offers a firm analysis of Mudança Motors' strategy, Sales & Marketing, and HR departments, using theoretical frameworks and industry comparisons to assess how the company navigated fleet electrification amid intense automotive competition. The second part offers a personal reflection on two critical incidents encountered during the team project. These incidents are examined through theoretical lenses, from which valuable leadership insights and skills are derived. Overall, this dissertation combines strategic business evaluation and personal development, offering a dual perspective on the challenges of managing a company as well as oneself in a dynamic team environment.
id RCAP_a789d7fed13a943f71dbf83ad13f0aaf
oai_identifier_str oai:run.unl.pt:10362/178788
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamicsApply theory in practiceBusiness simulationDevelop a business strategyIntegrate and coordinate decisions across business functionsManaging a businessReflective practiceSustainability and EsgTeam dynamicsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation presents a comprehensive reflection on the business simulation performed as part of the Business in Practice Work Project, where the company managed in the simulation, Mudança Motors, navigated the complexities of the automotive industry. The dissertation is divided into two key parts. The first part offers a firm analysis of Mudança Motors' strategy, Sales & Marketing, and HR departments, using theoretical frameworks and industry comparisons to assess how the company navigated fleet electrification amid intense automotive competition. The second part offers a personal reflection on two critical incidents encountered during the team project. These incidents are examined through theoretical lenses, from which valuable leadership insights and skills are derived. Overall, this dissertation combines strategic business evaluation and personal development, offering a dual perspective on the challenges of managing a company as well as oneself in a dynamic team environment.Baptista, JoãoRUNBannier, Hester Josje2024-10-022024-09-092026-09-09T00:00:00Z2024-10-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/178788TID:203868528enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-31T01:55:07Zoai:run.unl.pt:10362/178788Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T20:39:32.508388Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
title Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
spellingShingle Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
Bannier, Hester Josje
Apply theory in practice
Business simulation
Develop a business strategy
Integrate and coordinate decisions across business functions
Managing a business
Reflective practice
Sustainability and Esg
Team dynamics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
title_full Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
title_fullStr Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
title_full_unstemmed Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
title_sort Business in practice: integrating theory and reality in the analysis of Mudanca Motors business performance and leadership dynamics
author Bannier, Hester Josje
author_facet Bannier, Hester Josje
author_role author
dc.contributor.none.fl_str_mv Baptista, João
RUN
dc.contributor.author.fl_str_mv Bannier, Hester Josje
dc.subject.por.fl_str_mv Apply theory in practice
Business simulation
Develop a business strategy
Integrate and coordinate decisions across business functions
Managing a business
Reflective practice
Sustainability and Esg
Team dynamics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Apply theory in practice
Business simulation
Develop a business strategy
Integrate and coordinate decisions across business functions
Managing a business
Reflective practice
Sustainability and Esg
Team dynamics
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This dissertation presents a comprehensive reflection on the business simulation performed as part of the Business in Practice Work Project, where the company managed in the simulation, Mudança Motors, navigated the complexities of the automotive industry. The dissertation is divided into two key parts. The first part offers a firm analysis of Mudança Motors' strategy, Sales & Marketing, and HR departments, using theoretical frameworks and industry comparisons to assess how the company navigated fleet electrification amid intense automotive competition. The second part offers a personal reflection on two critical incidents encountered during the team project. These incidents are examined through theoretical lenses, from which valuable leadership insights and skills are derived. Overall, this dissertation combines strategic business evaluation and personal development, offering a dual perspective on the challenges of managing a company as well as oneself in a dynamic team environment.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-02
2024-09-09
2024-10-02T00:00:00Z
2026-09-09T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/178788
TID:203868528
url http://hdl.handle.net/10362/178788
identifier_str_mv TID:203868528
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833598778477641728