The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity)
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| Publication Date: | 2021 |
| Format: | Master thesis |
| Language: | por |
| Source: | Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
| Download full: | https://hdl.handle.net/10216/134924 |
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The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity)Economia e gestãoEconomics and Business2021-07-262021-07-26T00:00:00Z2031-07-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/10216/134924TID:202851818porBeatriz Reis Silvainfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-27T17:52:17Zoai:repositorio-aberto.up.pt:10216/134924Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T22:29:32.853688Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse |
| dc.title.none.fl_str_mv |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| title |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| spellingShingle |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) Beatriz Reis Silva Economia e gestão Economics and Business |
| title_short |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| title_full |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| title_fullStr |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| title_full_unstemmed |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| title_sort |
The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity) |
| author |
Beatriz Reis Silva |
| author_facet |
Beatriz Reis Silva |
| author_role |
author |
| dc.contributor.author.fl_str_mv |
Beatriz Reis Silva |
| dc.subject.por.fl_str_mv |
Economia e gestão Economics and Business |
| topic |
Economia e gestão Economics and Business |
| publishDate |
2021 |
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2021-07-26 2021-07-26T00:00:00Z 2031-07-25T00:00:00Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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https://hdl.handle.net/10216/134924 TID:202851818 |
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TID:202851818 |
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por |
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por |
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