BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY

Bibliographic Details
Main Author: Rui Pedro de Freitas Ferreira
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: https://hdl.handle.net/10216/151175
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spelling BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITYEconomia e gestãoEconomics and Business2023-07-182023-07-18T00:00:00Z2025-07-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/10216/151175TID:203557344engRui Pedro de Freitas Ferreirainfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-27T20:05:35Zoai:repositorio-aberto.up.pt:10216/151175Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T23:49:23.224333Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
title BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
spellingShingle BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
Rui Pedro de Freitas Ferreira
Economia e gestão
Economics and Business
title_short BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
title_full BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
title_fullStr BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
title_full_unstemmed BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
title_sort BRAND MANAGEMENT VS. METAVERSE: HOW CONSUMERS PERCEIVE AND CONTRIBUTE TO BRAND EQUITY
author Rui Pedro de Freitas Ferreira
author_facet Rui Pedro de Freitas Ferreira
author_role author
dc.contributor.author.fl_str_mv Rui Pedro de Freitas Ferreira
dc.subject.por.fl_str_mv Economia e gestão
Economics and Business
topic Economia e gestão
Economics and Business
publishDate 2023
dc.date.none.fl_str_mv 2023-07-18
2023-07-18T00:00:00Z
2025-07-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10216/151175
TID:203557344
url https://hdl.handle.net/10216/151175
identifier_str_mv TID:203557344
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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