Towards a better understanding of backpackers' motivations

Detalhes bibliográficos
Autor(a) principal: Brochado, A.
Data de Publicação: 2013
Outros Autores: Gameiro, C.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: https://ciencia.iscte-iul.pt/public/pub/id/13018
http://hdl.handle.net/10071/11808
Resumo: The aim of this paper is to assess whether the importance of different characteristics of the overall hostel guests’ experience vary according to the age, gender and nationality of backpackers’. This research took a two-step approach, combining both qualitative and quantitative methods. An interview with a hostel manager and a content analysis of hostel booking websites were carried out in order to identify the main aspects that customers value in a hostel experience. Then, a survey was performed in order to gather data from hostel customers. Based on a sample of 313 hostel guests staying in Lisbon from December 2012 to February 2013, the results indicated an emerging diversity and increasing heterogeneity of backpackers’ preferences. Therefore, different marketing strategies should be developed for different market segments in this sector in order to delight backpackers.
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spelling Towards a better understanding of backpackers' motivationsBackpackersGuest's experienceHostel industryMarket segmentationThe aim of this paper is to assess whether the importance of different characteristics of the overall hostel guests’ experience vary according to the age, gender and nationality of backpackers’. This research took a two-step approach, combining both qualitative and quantitative methods. An interview with a hostel manager and a content analysis of hostel booking websites were carried out in order to identify the main aspects that customers value in a hostel experience. Then, a survey was performed in order to gather data from hostel customers. Based on a sample of 313 hostel guests staying in Lisbon from December 2012 to February 2013, the results indicated an emerging diversity and increasing heterogeneity of backpackers’ preferences. Therefore, different marketing strategies should be developed for different market segments in this sector in order to delight backpackers.Instituto Politécnico do Cávado e do Ave/Elsevier2016-07-19T16:13:39Z2013-01-01T00:00:00Z20132016-07-19T16:11:53Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/13018http://hdl.handle.net/10071/11808eng1645-9911Brochado, A.Gameiro, C.info:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:27:38Zoai:repositorio.iscte-iul.pt:10071/11808Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:58:54.275042Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Towards a better understanding of backpackers' motivations
title Towards a better understanding of backpackers' motivations
spellingShingle Towards a better understanding of backpackers' motivations
Brochado, A.
Backpackers
Guest's experience
Hostel industry
Market segmentation
title_short Towards a better understanding of backpackers' motivations
title_full Towards a better understanding of backpackers' motivations
title_fullStr Towards a better understanding of backpackers' motivations
title_full_unstemmed Towards a better understanding of backpackers' motivations
title_sort Towards a better understanding of backpackers' motivations
author Brochado, A.
author_facet Brochado, A.
Gameiro, C.
author_role author
author2 Gameiro, C.
author2_role author
dc.contributor.author.fl_str_mv Brochado, A.
Gameiro, C.
dc.subject.por.fl_str_mv Backpackers
Guest's experience
Hostel industry
Market segmentation
topic Backpackers
Guest's experience
Hostel industry
Market segmentation
description The aim of this paper is to assess whether the importance of different characteristics of the overall hostel guests’ experience vary according to the age, gender and nationality of backpackers’. This research took a two-step approach, combining both qualitative and quantitative methods. An interview with a hostel manager and a content analysis of hostel booking websites were carried out in order to identify the main aspects that customers value in a hostel experience. Then, a survey was performed in order to gather data from hostel customers. Based on a sample of 313 hostel guests staying in Lisbon from December 2012 to February 2013, the results indicated an emerging diversity and increasing heterogeneity of backpackers’ preferences. Therefore, different marketing strategies should be developed for different market segments in this sector in order to delight backpackers.
publishDate 2013
dc.date.none.fl_str_mv 2013-01-01T00:00:00Z
2013
2016-07-19T16:13:39Z
2016-07-19T16:11:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/public/pub/id/13018
http://hdl.handle.net/10071/11808
url https://ciencia.iscte-iul.pt/public/pub/id/13018
http://hdl.handle.net/10071/11808
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1645-9911
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Politécnico do Cávado e do Ave/Elsevier
publisher.none.fl_str_mv Instituto Politécnico do Cávado e do Ave/Elsevier
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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