How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model

Bibliographic Details
Main Author: Sequeira, Tânia Cristina Ferreira
Publication Date: 2013
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/17570
Summary: Field lab: Entrepreneurial and innovative ventures
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repository_id_str https://opendoar.ac.uk/repository/7160
spelling How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business modelRetail managementFast-moving consumer goodsUnilever-Jerónimo MartinsBusiness modelTraditional retail marketCoastal zone between Lisbon and OportoDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab: Entrepreneurial and innovative venturesThe aim of this work project is to discuss, assess and optimize the business model of a relevant manufacturer in the Fast-Moving Consumer Goods industry, Unilever-Jerónimo Martins, to be applied, afterwards, to the traditional retail stores placed in the coastal zone between Lisbon and Oporto. The trends of the traditional retail market were discussed in interviews to traditional retail managers of Lisbon, sales/merchandising teams and distribution experts. Focusing on a sample of 14 traditional supermarkets placed in the coastal zone and 30 traditional store customers, it was proven that a distributor that supplies many products categories is higher appreciated by these retailers. As a result and assessed the capabilities and resources of Unilever-Jerónimo Martins, the customized distribution service based on direct store distribution and “personalized selling service” should be provided.Soeiro, Filipe CastroRUNSequeira, Tânia Cristina Ferreira2016-05-25T12:47:20Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17570enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:21:49Zoai:run.unl.pt:10362/17570Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:52:29.123408Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
title How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
spellingShingle How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
Sequeira, Tânia Cristina Ferreira
Retail management
Fast-moving consumer goods
Unilever-Jerónimo Martins
Business model
Traditional retail market
Coastal zone between Lisbon and Oporto
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
title_full How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
title_fullStr How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
title_full_unstemmed How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
title_sort How to optimize the traditional retail market for FMCG sector? A regional approach for Unilever’s business model
author Sequeira, Tânia Cristina Ferreira
author_facet Sequeira, Tânia Cristina Ferreira
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Sequeira, Tânia Cristina Ferreira
dc.subject.por.fl_str_mv Retail management
Fast-moving consumer goods
Unilever-Jerónimo Martins
Business model
Traditional retail market
Coastal zone between Lisbon and Oporto
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Retail management
Fast-moving consumer goods
Unilever-Jerónimo Martins
Business model
Traditional retail market
Coastal zone between Lisbon and Oporto
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab: Entrepreneurial and innovative ventures
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T12:47:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17570
url http://hdl.handle.net/10362/17570
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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