How to relaunch Programa 100%?
Main Author: | |
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Publication Date: | 2013 |
Format: | Master thesis |
Language: | eng |
Source: | Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
Download full: | http://hdl.handle.net/10362/9800 |
Summary: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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How to relaunch Programa 100%?Unilever-Jerónimo MartinsChild obesitySchoolsFood solutionsEducationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis Work Project’s main goal is to relaunch Programa 100%, a program by Unilever Food Solutions Portugal (UFS) in partnership with the Portuguese ministry of Education that aims at providing children with healthier, more diverse and higher quality meals in public schools canteens that try to reduce the high number of obese children in Portugal. Besides, the initiative also tries to revitalize a low profitable market for UFS. This initiative has been active for almost 2 years and has not been giving the expected return to the company, so in this Work Project recommendations and conclusions are presented in order for the main strategic objective of this work project to be met: reach the breakeven point of Programa 100% in 2013. The major recommendation that is made is the addition of a new target (private schools).NSBE - UNLSoeiro, Filipe CastroRUNPereira, Tiago Ramos de Almeida de Pina2013-06-06T07:49:33Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9800enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:13:32Zoai:run.unl.pt:10362/9800Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:44:21.533187Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse |
dc.title.none.fl_str_mv |
How to relaunch Programa 100%? |
title |
How to relaunch Programa 100%? |
spellingShingle |
How to relaunch Programa 100%? Pereira, Tiago Ramos de Almeida de Pina Unilever-Jerónimo Martins Child obesity Schools Food solutions Education |
title_short |
How to relaunch Programa 100%? |
title_full |
How to relaunch Programa 100%? |
title_fullStr |
How to relaunch Programa 100%? |
title_full_unstemmed |
How to relaunch Programa 100%? |
title_sort |
How to relaunch Programa 100%? |
author |
Pereira, Tiago Ramos de Almeida de Pina |
author_facet |
Pereira, Tiago Ramos de Almeida de Pina |
author_role |
author |
dc.contributor.none.fl_str_mv |
Soeiro, Filipe Castro RUN |
dc.contributor.author.fl_str_mv |
Pereira, Tiago Ramos de Almeida de Pina |
dc.subject.por.fl_str_mv |
Unilever-Jerónimo Martins Child obesity Schools Food solutions Education |
topic |
Unilever-Jerónimo Martins Child obesity Schools Food solutions Education |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-06-06T07:49:33Z 2013-01 2013-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/9800 |
url |
http://hdl.handle.net/10362/9800 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
dc.source.none.fl_str_mv |
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Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia |
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