Export Ready — 

How relationship norms affects consumers’ responses in sharing economy

Bibliographic Details
Main Author: Shuqair, Saleh
Publication Date: 2021
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/130219
Summary: A thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Survey Methodologies and Marketing Research
id RCAP_6723c57e706f70c4f01fce4235d19e2b
oai_identifier_str oai:run.unl.pt:10362/130219
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling How relationship norms affects consumers’ responses in sharing economyAuthenticityEmpathyRelationship normsLoyaltySharing economyService recoverySocial tiesSDG 8 - Decent work and economic growthA thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Survey Methodologies and Marketing ResearchThis research reveals a novel perspective on sharing economy peer providers, relationship norms, and customer loyalty. In a series of 16 experimental studies, this thesis demonstrates that customers-provider relationships based on communal (vs. exchange) norms improve customers’ outcomes towards service providers. Chapter 1 explores service failure in sharing economy, suggesting that consumers' emotional and behavioral responses depend on the accommodation provider type: communal (e.g., Airbnb hosts, personal providers) versus exchange (e.g., hotels, commercial hosts). It further shows the key underlying mechanisms that mediate the effects (authenticity and social interactions). Chapter 2 draws on relationship norms to suggest that relationship type—whether communal ("Airbnb host") or exchange ("hotel")—influences consumer forgiveness in a post-recovery context, and this effect is driven via two key processes (1) social recovery (2) communal norms. Chapter 3 and 4 further refine this theory to suggest that perceived warmth and social ties moderate such effects. In particular, the findings indicate that establishing social ties with consumers is beneficial for communal providers, revealing that the impact of social ties depends on relationship norms (communal vs. exchange). It further demonstrates that the strength of social ties has a substantial impact on consumers' loyalty for communal providers but are not expected in exchange relationships.Pinto, Diego CostaRUNShuqair, Saleh2024-09-29T00:31:01Z2021-09-292021-09-29T00:00:00Zdoctoral thesisinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10362/130219TID:101637047enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-09-30T01:39:53Zoai:run.unl.pt:10362/130219Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:29:07.446960Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How relationship norms affects consumers’ responses in sharing economy
title How relationship norms affects consumers’ responses in sharing economy
spellingShingle How relationship norms affects consumers’ responses in sharing economy
Shuqair, Saleh
Authenticity
Empathy
Relationship norms
Loyalty
Sharing economy
Service recovery
Social ties
SDG 8 - Decent work and economic growth
title_short How relationship norms affects consumers’ responses in sharing economy
title_full How relationship norms affects consumers’ responses in sharing economy
title_fullStr How relationship norms affects consumers’ responses in sharing economy
title_full_unstemmed How relationship norms affects consumers’ responses in sharing economy
title_sort How relationship norms affects consumers’ responses in sharing economy
author Shuqair, Saleh
author_facet Shuqair, Saleh
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Shuqair, Saleh
dc.subject.por.fl_str_mv Authenticity
Empathy
Relationship norms
Loyalty
Sharing economy
Service recovery
Social ties
SDG 8 - Decent work and economic growth
topic Authenticity
Empathy
Relationship norms
Loyalty
Sharing economy
Service recovery
Social ties
SDG 8 - Decent work and economic growth
description A thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Survey Methodologies and Marketing Research
publishDate 2021
dc.date.none.fl_str_mv 2021-09-29
2021-09-29T00:00:00Z
2024-09-29T00:31:01Z
dc.type.driver.fl_str_mv doctoral thesis
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/130219
TID:101637047
url http://hdl.handle.net/10362/130219
identifier_str_mv TID:101637047
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596726217277440

Similar Items