Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?

Detalhes bibliográficos
Autor(a) principal: Barbosa, Beatriz Alexandre
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/139079
Resumo: Historically marked by its customer-centric culture, Cartier constitutes a reference in the luxury goods industry. Considering the Portuguese market specificities, the Maison faces a set of challenges related to the adaptation of its global DNA to the current local trends. Hence, this Work Project focuses on the adjustment of Cartier’s strategy aiming to nurture a close relationship with the national clientele. The proposed recommendations are based on three main focal points related to the post-purchase experience: (1) the Cartier Portugal Club, (2) the Cartier Ambassadors Network and (3) Measures for a Superior Customer Service.
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spelling Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?Marketing strategyLuxuryBrand loyaltyJewelleryWatchesPost-purchase experienceDomínio/Área Científica::Ciências Sociais::Economia e GestãoHistorically marked by its customer-centric culture, Cartier constitutes a reference in the luxury goods industry. Considering the Portuguese market specificities, the Maison faces a set of challenges related to the adaptation of its global DNA to the current local trends. Hence, this Work Project focuses on the adjustment of Cartier’s strategy aiming to nurture a close relationship with the national clientele. The proposed recommendations are based on three main focal points related to the post-purchase experience: (1) the Cartier Portugal Club, (2) the Cartier Ambassadors Network and (3) Measures for a Superior Customer Service.Silveira, Catherine daMaincourt, ChristopheRUNBarbosa, Beatriz Alexandre2022-05-31T16:03:27Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139079TID:202998630enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:02:06Zoai:run.unl.pt:10362/139079Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:06.973800Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
title Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
spellingShingle Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
Barbosa, Beatriz Alexandre
Marketing strategy
Luxury
Brand loyalty
Jewellery
Watches
Post-purchase experience
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
title_full Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
title_fullStr Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
title_full_unstemmed Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
title_sort Developing the sales potential of Cartier in Portugal: how can Cartier strengthen its relationship with local clients?
author Barbosa, Beatriz Alexandre
author_facet Barbosa, Beatriz Alexandre
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Maincourt, Christophe
RUN
dc.contributor.author.fl_str_mv Barbosa, Beatriz Alexandre
dc.subject.por.fl_str_mv Marketing strategy
Luxury
Brand loyalty
Jewellery
Watches
Post-purchase experience
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing strategy
Luxury
Brand loyalty
Jewellery
Watches
Post-purchase experience
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Historically marked by its customer-centric culture, Cartier constitutes a reference in the luxury goods industry. Considering the Portuguese market specificities, the Maison faces a set of challenges related to the adaptation of its global DNA to the current local trends. Hence, this Work Project focuses on the adjustment of Cartier’s strategy aiming to nurture a close relationship with the national clientele. The proposed recommendations are based on three main focal points related to the post-purchase experience: (1) the Cartier Portugal Club, (2) the Cartier Ambassadors Network and (3) Measures for a Superior Customer Service.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-31T16:03:27Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139079
TID:202998630
url http://hdl.handle.net/10362/139079
identifier_str_mv TID:202998630
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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