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The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality

Bibliographic Details
Main Author: Gonçalves, Ana Rita
Publication Date: 2024
Other Authors: Pinto, Diego Costa, Shuqair, Saleh, Mattila, Anna, Imanbay, Anel
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/166382
Summary: Gonçalves, A. R., Pinto, D. C., Shuqair, S., Mattila, A., & Imanbay, A. (2024). The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality: How Immersive AI Shapes Consumer Differentiation and Luxury Value. International Journal of Contemporary Hospitality Management, 36(11), 3865-3888. Article 24. https://doi.org/10.1108/IJCHM-11-2023-1689 --- %ABS3% ---This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects –UIDB/04152/2020 and DSAIPA/DS/0113/2019– Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
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spelling The Paradox of Immersive Artificial Intelligence (AI) in Luxury HospitalityHow Immersive AI Shapes Consumer Differentiation and Luxury Valueartificial intelligenceimmersive technologiesluxury hospitalityneed for differentiationTourism, Leisure and Hospitality ManagementSDG 8 - Decent Work and Economic GrowthGonçalves, A. R., Pinto, D. C., Shuqair, S., Mattila, A., & Imanbay, A. (2024). The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality: How Immersive AI Shapes Consumer Differentiation and Luxury Value. International Journal of Contemporary Hospitality Management, 36(11), 3865-3888. Article 24. https://doi.org/10.1108/IJCHM-11-2023-1689 --- %ABS3% ---This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects –UIDB/04152/2020 and DSAIPA/DS/0113/2019– Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Purpose: This paper aims to bridge the extended reality framework and the luxury hospitality literature by providing insights into how immersive technologies using artificial intelligence (AI) can shape luxury value and consumer differentiation. Design/methodology/approach: We conducted three experimental studies comparing immersive AI versus traditional hospitality across luxury contexts (hotels, restaurants, and spas). Study 1 investigates the effect of immersive AI (vs. traditional hospitality) on customers’ behavioral intentions and the need for differentiation using virtual-assisted reality. Study 2 tests the underlying mechanism of the need for differentiation and luxury value in an augmented reality context. Study 3 provides additional support for our proposed underlying mechanism using virtual-assisted reality in luxury hospitality. Findings: The findings reveal that immersive AI (vs. traditional) luxury hospitality reduces customers' behavioral intentions of using such services and perceived luxury value. Moreover, the findings indicate that the intention to use immersive AI (vs. traditional) luxury hospitality services is contingent upon customers' need for differentiation. Originality/value: The findings have important theoretical and managerial implications for immersive technologies in luxury hospitality. They shed light on the dynamics between integrating immersive AI into luxury hospitality and its impact on customers' differentiation motives and perceived luxury value. The findings reveal the detrimental effect of using immersive AI (vs. traditional hospitality) within this context.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNGonçalves, Ana RitaPinto, Diego CostaShuqair, SalehMattila, AnnaImanbay, Anel2024-04-19T00:59:34Z2024-10-142024-10-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article24application/pdfhttp://hdl.handle.net/10362/166382eng0959-6119PURE: 84767044https://doi.org/10.1108/IJCHM-11-2023-1689info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-12-30T01:34:25Zoai:run.unl.pt:10362/166382Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:51:13.151306Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
How Immersive AI Shapes Consumer Differentiation and Luxury Value
title The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
spellingShingle The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
Gonçalves, Ana Rita
artificial intelligence
immersive technologies
luxury hospitality
need for differentiation
Tourism, Leisure and Hospitality Management
SDG 8 - Decent Work and Economic Growth
title_short The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
title_full The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
title_fullStr The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
title_full_unstemmed The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
title_sort The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality
author Gonçalves, Ana Rita
author_facet Gonçalves, Ana Rita
Pinto, Diego Costa
Shuqair, Saleh
Mattila, Anna
Imanbay, Anel
author_role author
author2 Pinto, Diego Costa
Shuqair, Saleh
Mattila, Anna
Imanbay, Anel
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Gonçalves, Ana Rita
Pinto, Diego Costa
Shuqair, Saleh
Mattila, Anna
Imanbay, Anel
dc.subject.por.fl_str_mv artificial intelligence
immersive technologies
luxury hospitality
need for differentiation
Tourism, Leisure and Hospitality Management
SDG 8 - Decent Work and Economic Growth
topic artificial intelligence
immersive technologies
luxury hospitality
need for differentiation
Tourism, Leisure and Hospitality Management
SDG 8 - Decent Work and Economic Growth
description Gonçalves, A. R., Pinto, D. C., Shuqair, S., Mattila, A., & Imanbay, A. (2024). The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality: How Immersive AI Shapes Consumer Differentiation and Luxury Value. International Journal of Contemporary Hospitality Management, 36(11), 3865-3888. Article 24. https://doi.org/10.1108/IJCHM-11-2023-1689 --- %ABS3% ---This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects –UIDB/04152/2020 and DSAIPA/DS/0113/2019– Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-19T00:59:34Z
2024-10-14
2024-10-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/166382
url http://hdl.handle.net/10362/166382
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0959-6119
PURE: 84767044
https://doi.org/10.1108/IJCHM-11-2023-1689
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 24
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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