Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy

Bibliographic Details
Main Author: Drescher, Janis Nikolai
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/175471
Summary: This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate uncertainty, understand plausible events' impacts on industry, retail, and consumers, and respond to an unknown future. The development of plausible scenarios centered on the key uncertainties 'Stability of Supply Chain' and 'Health Regulations' contributes to fostering awareness, as the reader is introduced to one of four potential scenarios. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero
id RCAP_5e4d4f26bcdcff2fdcdc4bcc91e6a070
oai_identifier_str oai:run.unl.pt:10362/175471
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategyConfectionaryScenario planningStrategic foresightManagementStrategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate uncertainty, understand plausible events' impacts on industry, retail, and consumers, and respond to an unknown future. The development of plausible scenarios centered on the key uncertainties 'Stability of Supply Chain' and 'Health Regulations' contributes to fostering awareness, as the reader is introduced to one of four potential scenarios. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for FerreroAlvarenga, AntónioRUNDrescher, Janis Nikolai2024-11-19T09:13:12Z2024-01-182023-12-202024-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/175471TID:203603125enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-11-25T01:37:11Zoai:run.unl.pt:10362/175471Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:15:50.928768Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
title Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
spellingShingle Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
Drescher, Janis Nikolai
Confectionary
Scenario planning
Strategic foresight
Management
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
title_full Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
title_fullStr Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
title_full_unstemmed Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
title_sort Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: healthy temptation narrative and strategy
author Drescher, Janis Nikolai
author_facet Drescher, Janis Nikolai
author_role author
dc.contributor.none.fl_str_mv Alvarenga, António
RUN
dc.contributor.author.fl_str_mv Drescher, Janis Nikolai
dc.subject.por.fl_str_mv Confectionary
Scenario planning
Strategic foresight
Management
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Confectionary
Scenario planning
Strategic foresight
Management
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project explores the future of the German confectionery market employing the ‘Intuitive Logics School’. The report focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate uncertainty, understand plausible events' impacts on industry, retail, and consumers, and respond to an unknown future. The development of plausible scenarios centered on the key uncertainties 'Stability of Supply Chain' and 'Health Regulations' contributes to fostering awareness, as the reader is introduced to one of four potential scenarios. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero
publishDate 2023
dc.date.none.fl_str_mv 2023-12-20
2024-11-19T09:13:12Z
2024-01-18
2024-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/175471
TID:203603125
url http://hdl.handle.net/10362/175471
identifier_str_mv TID:203603125
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833597979804565504

Similar Items